Sat.Jun 06, 2020

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content?

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The Day I Activated Crisis Mode

Oktopost

June 2, 2020 was the day headlines shocked the globe and protests erupted across the world in response to the death of George Floyd. Social media influencers spoke out across their channels to demand change and many more went into crisis mode. Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement.

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The Definitive Guide to the Average Cost of SEO Services in the UK in 2021

accelerate agency

Any professional involved in small business marketing will have heard of SEO. They may also have a fair understanding of what it entails at the most basic level. What many people have no idea about is how much does SEO cost in the UK in 2021. In fact, typical SEO prices and what should be budgeted for SEO are blind spots for many smaller enterprises.

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B2B Reads: Referral Programs, Market Narratives, and Disruption

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How CMOs Are Identifying Shifting Customer Needs. With customers working more on fighting fires than planning for the future, customer data gathering isn’t as effective currently.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.