Sat.Jun 06, 2020

How to Deploy a Successful Communications Strategy During COVID-19

B2B PR Sense

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time.

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

ClickZ

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads.

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The Day I Activated Crisis Mode

Oktopost

June 2, 2020 was the day headlines shocked the globe and protests erupted across the world in response to the death of George Floyd. Social media influencers spoke out across their channels to demand change and many more went into crisis mode.

B2B Reads: Referral Programs, Market Narratives, and Disruption

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Email 77

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.