Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
ClickZ
JUNE 6, 2020
30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content?
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