Thu.Jun 04, 2020

4 Absolutes in Email Marketing Outreach

PureB2B

We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle.

How to create B2B and B2C Personas and Map Content to the Buyer Journey

RockContent

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version).

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough.

Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. But now, it has become the norm. In fact, COVID-19 compliance laws have made remote working the standard for most industries.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips.

More Trending

Tips for an Effective Brainstorming Session

BenchmarkONE

The quality of the ideas that come out of a brainstorming session is largely dependent on the quality of the brainstorming session itself. And that takes some planning. A lot of people hate meetings. Heck, maybe most of us hate meetings.

SaaS Sales: 5 Steps to Fast-Track Growth [Guide]

Roketto

The world of sales is as cutthroat as it gets. Metrics to keep track of, goals to meet, managers breathing down your neck at all times, there’s so much going on all at once. Featured SaaS Marketing

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What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

Producing Consistent Content with Limited Resources: An Interview with Liz Wassmann of Farmer’s Fridge

Brandpoint

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

New Feature! Deep Funnel Conversion Tracking with Google Analytics

Ontraport

Do you know which of your ads attract the best leads? Probably not. It takes an enormous investment of time and money to set up a system that can identify exactly which ads, keywords, and audiences attract the best leads. But you don’t have to do that.

11 Ways to Make Your Content Memorable

ClearVoice

According to studies, when we are surprised, our brains cause us to physically freeze for 1/25 of a second. Following that initial freeze, the emotions we feel intensify as much as 400 percent.

LinkedIn Integrates New Retargeting and Audience Network Tools

Valasys

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers.

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Hubspot

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Absolutes in Email Marketing Outreach

PureB2B

We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle.

Finally, Instant Messaging for Media Professionals

Bionic

The best media plans are the result of great communication. Unfortunately, legacy communication tools don’t support modern media planning and buying workflows.

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ABM at Scale: Strategies for development and implementation with limited resources

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale.

How the SpaceX Launch Stole Online Traffic

Convert

Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

ABM at Scale: Strategies for development and implementation with limited resources

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale.

What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

CMO Minjae Ormes with the Scoop on Making a Visible Difference

Insider Interviews

My work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind.

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How Condé Nast Crafts Meaningful KPIs

ERDM

Article by Ernan Roman Featured on CMO.com For Condé Nast, it’s not just about bringing more eyes to the media brand’s many websites.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

New Logo, Now What? The Brand Refresh Process Explained

Circle Studio

Your firm is an established company with an excellent reputation, years of success and happy clients. You’ve partnered with an agency with a solid understanding of who you are, what you do, and your competitive landscape. Now, what’s next in the brand refresh process? Logo evaluation.

11 Ways to Surprise Your Audience With Memorable Content

ClearVoice

According to studies, when we are surprised, our brains cause us to physically freeze for 1/25 of a second. Following that initial freeze, the emotions we feel intensify as much as 400 percent.

What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

How Social Media Content Can Impact Customer Buying Intention

GreenRope

How Social Media Content Can Impact Customer Buying Intention. Social media has become an important mode for marketers to engage with their customers. As of early 2020, 3.8 billion people around the globe were on social media.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.