Thu.Jun 04, 2020

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4 Absolutes in Email Marketing Outreach

PureB2B

We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle. With over 25% of emails not even reaching the desired contact, and the preferred method of communication still being digital, it’s more crucial now to ensure we make the most of our email outreach. Between crowded inboxes and waves of “unsubscribes”, how can you stand out among the rest?

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.

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94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. Dun and Bradstreet recently published its “7th Annual B2B Marketing Data Report,” and statistics showed that 100% of the B2B companies that increased their investment in data quality saw overall performance gains.

B2B Sales 156
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Producing Consistent Content with Limited Resources: An Interview with Liz Wassmann of Farmer’s Fridge

Brandpoint

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg!

Resources 148
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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25 Answers to the Most Frequently Asked Questions in Content Marketing

Content Marketing Institute

Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading → The post 25 Answers to the Most Frequently Asked Questions in Content Marketing appeared first on Content Marketing Institute.

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What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

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SaaS Sales: 5 Steps to Fast-Track Growth [Guide]

Roketto

The world of sales is as cutthroat as it gets. Metrics to keep track of, goals to meet, managers breathing down your neck at all times, there’s so much going on all at once.

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New Logo, Now What? The Brand Refresh Process Explained

Circle Studio

Your firm is an established company with an excellent reputation, years of success and happy clients. You’ve partnered with an agency with a solid understanding of who you are, what you do, and your competitive landscape. Now, what’s next in the brand refresh process? Logo evaluation. A strong brand starts with a strong mark. Logos vary in terms of visual strength, modernity, associated brand equity, longevity, and client recall.

Process 78
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11 Ways to Surprise Your Audience With Memorable Content

ClearVoice

According to studies, when we are surprised, our brains cause us to physically freeze for 1/25 of a second. Following that initial freeze, the emotions we feel intensify as much as 400 percent. This means that if we are surprised with something positive, the sense of joy or elation we feel will be greatly magnified, according to Tania Luna, author of “Surprise: Embrace the Unpredictable and Engineer the Unexpected.” Consider for a moment how this relates to your content creation an

Content 90
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Hubspot

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more.

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New Feature! Deep Funnel Conversion Tracking with Google Analytics

Ontraport

Do you know which of your ads attract the best leads? Probably not. It takes an enormous investment of time and money to set up a system that can identify exactly which ads, keywords, and audiences attract the best leads. But you don’t have to do that. You’re getting advanced attribution tracking that even enterprises struggle to set up, right out of the box.

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Insider Interviews: Minjae Ormes, CMO at Visible

The Customer

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. By E.B. Moss. My work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind.

CMO 72
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LinkedIn Integrates New Retargeting and Audience Network Tools

Valasys

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. Businesses now will be able to reach people who have interacted with their videos previously and or with their Lead Gen Form ads.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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ABM at Scale: Strategies for Development

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale. If you’re putting off scaling your ABM (or launching your ABM with 1-to-many) for fear of the investment required, then this session will change all that. This practical, case-study led presentation will show you how the DemandScience marketing team successfully scaled their internal ABM program with super-lean resource demands.

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SEO Tips and Tricks From C3 2020

Conductor

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes.

SEO 64
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ABM at Scale: Strategies for development and implementation with limited resources

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale. If you’re putting off scaling your ABM (or launching your ABM with 1-to-many) for fear of the investment required, then this session will change all that. This practical, case-study led presentation will show you how the PureB2B marketing team successfully scaled their internal ABM program with super-lean resource demands.

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How the SpaceX Launch Stole Online Traffic

Convert

Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday. Convert experienced this quiet, but significant shift in focus online with a noticeable.

Traffic 64
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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ABM at Scale: Strategies for development and implementation with limited resources

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale. If you’re putting off scaling your ABM (or launching your ABM with 1-to-many) for fear of the investment required, then this session will change all that. This practical, case-study led presentation will show you how the PureB2B marketing team successfully scaled their internal ABM program with super-lean resource demands.

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CMO Minjae Ormes with the Scoop on Making a Visible Difference

Insider Interviews

My work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind. The crisis in America. I only had Tuesday available to record for this week, which was #BlackOutTuesday.

CMO 59
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How Condé Nast Crafts Meaningful KPIs

ERDM

Article by Ernan Roman Featured on CMO.com For Condé Nast, it’s not just about bringing more eyes to the media brand’s many websites. It’s also about zeroing in on providing a great experience, especially for highly engaged, loyal readers, says Ainul Huda, vice president of analytics, marketing, and audience development at the media company, whose brands include Bon Appetit , GQ , The New Yorker , and Vogue.

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Natural Language Generation in Content Marketing – Two Sides of a Coin

MarketMuse

Will natural language generation cause a content apocalypse? Either way there's nothing to worry about. Here's why. The post Natural Language Generation in Content Marketing – Two Sides of a Coin appeared first on MarketMuse.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Finally, Instant Messaging for Media Professionals

Bionic

The best media plans are the result of great communication. Unfortunately, legacy communication tools don’t support modern media planning and buying workflows. Bionic aims to fix this with Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps. Bionic Messenger is Unlike Your Other Communication Tools.

RFP 52
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What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

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How Social Media Content Can Impact Customer Buying Intention

GreenRope

How Social Media Content Can Impact Customer Buying Intention. Social media has become an important mode for marketers to engage with their customers. As of early 2020, 3.8 billion people around the globe were on social media. Through social media marketing, businesses can target their potential customers on social media and convert them. Not only can it help you reach out to these people but it can also shape their buying behavior and intention.

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What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Industry Roundtable: Insights and Lessons on Branded Virtual Events

AgencyEA

Agency EA hosted a second virtual roundtable last Thursday with attendees from Verizon Media, Amazon, McDonald’s, GameStop and Sonos. Representatives from Verizon Media, Sonos and GameStop discussed virtual events that they successfully executed or are in the midst of planning — providing unique perspectives and strategies based on their brand and audiences.

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How Condé Nast Crafts Meaningful KPIs

ERDM

Article by Ernan Roman Featured on CMO.com For Condé Nast, it’s not just about bringing more eyes to the media brand’s many websites. It’s also about zeroing in on providing a great experience, especially for highly engaged, loyal readers, says Ainul Huda, vice president of analytics, marketing, and audience development at the media company, whose brands include Bon Appetit , GQ , The New Yorker , and Vogue.

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5 Way to Increase sales After the Corona Holidays

Data Cleaning/CRM Appending

As the end of corona holidays are near, the world rejoices as life returns to its normal route. People are also filled with apprehension. With some countries like South Korea, Taiwan, Georgia, etc have managed to contain the outbreak of COVID 19, other countries are still reeling from this pandemic. The death toll as of […]. The post 5 Way to Increase sales After the Corona Holidays appeared first on BizProspex.