11 Proven Ways to Use Event Marketing for Lead Generation
Valasys
MAY 28, 2020
Squandering the trade show leads isn’t a wise idea. When there is face-to-face interaction with customers in real-time, they are more likely to show trust in your solutions, which eventually leads to conversions. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events.
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