Wed.Apr 01, 2020

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

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Field events are cancelled. So what is your field marketing team doing now?

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. Events big and small dot the calendar, feeding your sales pipeline along the way.

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5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

What is Buyer Intent Data? A Guide for 2020

Zoominfo

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web.

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More Trending

How to Choose the Right Loyalty Technology Solution Vendor

Oracle

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives.

Working From Home Video Resources

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

How To Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies.

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8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Authors know that promoting a book is almost as hard as writing it.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

7 Brands Getting Email Right During a Crisis [Examples]

Content Marketing Institute

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart.

The Best Website Building Software for 2020

SmartBug Media

Guest author Colin Newcomer is a freelance writer who specializes in WordPress. On the hunt for the best website-building software to develop your online presence?

Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Retail Behavior Data Adobe this week launched their Digital Economy Index , a long-term project that gained unexpected immediate relevance.

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Why Your Business Needs Storytelling

BenchmarkONE

Why are standup comedians so compelling? They don’t often have fancy costumes, or props, or elaborate set design. They don’t usually sing or dance, or demonstrate some unique “X-Factor” style talent. They literally stand in front of a crowd and talk.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Pillars of Content Marketing

DrumUp

Reading Time: 7 minutes The three core pillars of content marketing strategy that are engagement, education, and empowering provide the best combination basis to guarantee successful content marketing for an organization.

Why Intent Data Context Means Everything When Marketing to Buying Groups

TrueInfluence

Kay Kay Kienast, CMO. True Influence. Buying groups are becoming a primary focus for B2B marketing and sales organizations.

Intent 101

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales.

Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

[CRO Test Idea] “Your Order is Corona Safe” eCommerce Banner

Convert

In these challenging times, ecommerce businesses need to adapt quickly to stay afloat. I came up with this idea to help ecommerce owners maintain and even increase their sales in times of crisis.

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#InThisTogether: Provides 90 Days At-Cost Customer Support Solutions for B2B, B2C Organizations

Televerde

It is becoming clear that COVID-19 will leave long-term business and economic consequences in its wake. In these uncertain times, we are committed to being #InThisTogether.

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PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

AcuityAds

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc. Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer Espanol Webinar

5 Simple Tips for Using Lines and Arrows in Graphic Design

Bannersnack

It’s easy to lose track of time when you’re feeling inspired and start getting absorbed into the process of creation. But it can be a trap, especially when you’re on a deadline.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Tipping Point

xiQ

‘If you don’t invest in smart tools and technology now, your sales and marketing could go horribly wrong after the pandemic is over.’ – Jeff Anderson, VP Marketing XM Cyber.

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How to build a brand with celebrity social media management

Sprout Social

Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at large. i say hello [link]. — Ariana Grande (@ArianaGrande) March 16, 2020.

5 Do’s and Don’ts of Conversion Rate Optimization You Need to Understand

Altitude Branding

Conversion Rate Optimization is crucial for successful e-commerce. It is important that you convert visitors into customers otherwise e-commerce will not be able to earn a profit no matter how many visitors it gets.

4 Predictions Marketing Experts Got Wrong About Social Media in 2020

Hubspot

As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to happen.". We've all been there, especially with social media predictions.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.