Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider
MARCH 22, 2020
Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 billion in 2020 , representing a 78.5% increase from the amount forecasted in 2019. Companies can use AR in numerous ways, but depending on it for marketing purposes is becoming common.