Sun.Mar 22, 2020

Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider


Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 billion in 2020 , representing a 78.5%

The Most Important Factors That Impact Your Local SEO


Setting up your brand’s digital presence has numerous advantages, but only when done right. Whether or not you have a physical store, attracting your target market is a growing challenge, especially when you’re a local business competing against many new and well-standing brands.

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Top 10 Inspiring Instagram Profiles to Follow as a Writer


What inspires you and sparks your creativity? Perhaps exploring new museums around the world or visiting libraries that offer an endless trove of ideas , or maybe it’s traveling to places unknown and seeing things from a different perspective.

TSG joins the Alfresco Family

Technology Services Group

With the news that TSG has joined the Alfresco family, many of our customers, ECM/CSP analysts and even competitors have been asking why make this change. This post will discuss the thoughts that led to the decision to join Alfresco as well as the opportunities for the future.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Curves & Straightaways: Six real-time challenges facing B2B CMOs this week

Heinz Marketing

Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment.

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"Yes, and." by Becca Wyant Offers Sage Advice for Navigating the Creative World


Photography Courtesy of Becca Wyant *Becca Wyant—a photographer, graphic designer, writer, and brand consultant—gives us a peek inside her creative process. Read the below excerpt from her [Medium piece, "Yes

Attributing Campaigns to Sales Opportunities in Marketo


I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue.

Busting the Affiliate Marketing Myths


Will I get rich while I sleep? Is affiliate marketing a dying industry? Is it really so easy to become an affiliate marketer? So many myths, so little time to bust them all! Starting now, let’s uncover the truth, and nothing but the truth, about affiliate marketing. How easy is affiliate marketing?