Sun.Feb 16, 2020

Top Digital Marketing Courses and Training for Working Professionals


Digital marketing courses can help keep you or your team on top of the latest strategies and technology. But not all are accredited or worth you time or money.

Google My Business: FAQ for Multiple Businesses at the Same Address


Posted by MiriamEllis. How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location?

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#CoolerChat - Customer Journey Mapping


11, 2020. Customer Journey Mapping on #CoolerChat. What is customer journey mapping? Why are journey maps important to customer success? What are some benefits to customer journey mapping? What are some common mistakes made in the customer journey mapping process?

The State of Trust in Business

B2B Marketing Directions

The global communication firm Edelman released the 2020 edition of its "Trust Barometer" survey during the World Economic Forum in Davos, Switzerland last month.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!