Sat.Feb 15, 2020

Why an Emotional Connection Matters in Loyalty and How to Achieve It

Modern Marketing

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

B2B Reads: SEO Changes, Gating Content, and Commission

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Capturing the Loyalty of the Skeptical Consumer

Modern Marketing

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences.

Think Like an Investigative Journalist to Improve Your Writing


“Either write things worth reading or do things worth the writing.” — Benjamin Franklin. As freelance writers, we need to do both. If we stay stuck behind our computer screens, writer’s block can come to stay. It is in having experiences, being out in the world that the best ideas come.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Start B2B Storytelling

The Brit Agency

Storytelling should be the beating heart of inbound Marketing. As humans we are drawn to connect with and remember good stories. We find dry facts and lots of data hard to remember, but we can feel a connection and bond with well told stories. In fact, storytelling in marketing is really nothing new.

More Trending

The New GeoIP Extension Taking Over The Expanding Businesses

Altitude Branding

Introduction. Ecommerce businesses have been on a successful trend over the past few years. People have started considering them as the ideal option for their shopping purposes. This has been very helpful for the businesses as a whole.

NY Daily News Op-Ed: Mike Bloomberg, Please Exploit my Labor: A Prisoner Wants to Work


From inside Perryville Correctional, Televerde’s Charlotte Willenzik challenges the public outrage that came in late December when it was reported that Mike Bloomberg contracted with a call center staffed by inmates to make calls on behalf of his campaign.

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