Sat.Feb 15, 2020

Why an Emotional Connection Matters in Loyalty and How to Achieve It

Oracle

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is driven by habit rather than a genuine connection to the brand.

B2B Reads: SEO Changes, Gating Content, and Commission

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Make a Webinar Your Audience Will Love. A look at some webinar best practices for your business. Thanks for your insight, Rebecca Whitaker. 14 ways to improve interdepartmental communication.

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Capturing the Loyalty of the Skeptical Consumer

Oracle

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences. In addition, most are reluctant to try new technologies designed to enhance brand experiences. However, the research finds that engaging, omnichannel loyalty programs are valuable to consumers.

How To Start B2B Storytelling

The Brit Agency

Storytelling should be the beating heart of inbound Marketing. As humans we are drawn to connect with and remember good stories. We find dry facts and lots of data hard to remember, but we can feel a connection and bond with well told stories. In fact, storytelling in marketing is really nothing new.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Sneak Peek of Our New Book: Mastering One Voice

Kapost

Watch out world, there’s a new marketing tome in town—and it’s more than just a textbook. Toby Murdock, co-founder of Kapost, has finally blessed us with the content guide for. The post Sneak Peek of Our New Book: Mastering One Voice appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Marketing Strategy

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NY Daily News Op-Ed: Mike Bloomberg, Please Exploit my Labor: A Prisoner Wants to Work

Televerde

From inside Perryville Correctional, Televerde’s Charlotte Willenzik challenges the public outrage that came in late December when it was reported that Mike Bloomberg contracted with a call center staffed by inmates to make calls on behalf of his campaign. Read the New York Daily News Op-Ed >>> The post NY Daily News Op-Ed: Mike Bloomberg, Please Exploit my Labor: A Prisoner Wants to Work appeared first on Televerde.

Think Like an Investigative Journalist to Improve Your Writing

ClearVoice

“Either write things worth reading or do things worth the writing.” — Benjamin Franklin. As freelance writers, we need to do both. If we stay stuck behind our computer screens, writer’s block can come to stay. It is in having experiences, being out in the world that the best ideas come. Journalists get out where the story is for a reason. People love stories. They bring your writing to life. Why thinking like an investigative journalist is beneficial to all writers.