Sun.Jan 26, 2020

Does Your Marketing Smile?

Oracle

On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Our expert On the Fly this episode is Matt Heinz , B2B marketing and sales guru.

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more

chiefmartech

As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions.

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The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

Moz

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets.

Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

Pam Didner

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Take Your Content Writing From a Cappuccino to an Espresso

ClearVoice

A white cloud of beautiful luxurious cream swirled atop a rich brew. It’s called a cappuccino. Something many writers are deeply in love with. Because coffee and writing go together like, well cream and java. I mean, we call coffee “Joe” for a reason. It’s a friend.

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How to Leverage Empathy to Boost Your B2B Lead Generation Efforts

Spiralytics

When it comes to the commercial world, we’ve all been exposed to empathic marketing tactics at some point, probably by means of a health insurance ad or a Sarah Mclachlan charity video.

The importance of revenue management

Ledger Bennett

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies.

Why Fix The Unbroken?

Rain The Growth Agency

Last weekend, while on the East Coast for business, I had a chance to visit my big brother, Don. During dinner, I was eager to tell him that we were about to change the name of R2C Group; this is something I’d been working on for many months and was super excited to share the news.

Sheena’s App of the Week: Tribute

Heinz Marketing

By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. .

Video 70

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

What "Professional" B2B Buyers Want

B2B Marketing Directions

For obvious reasons, B2B marketers have always craved insights about their current and potential buyers. Such insights can enable astute marketers to craft more compelling value propositions, run more effective marketing programs, and deliver better customer experiences.