Mon.Dec 09, 2019

Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini

Modern Marketing

“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” ” - Harry Houdini. Marketers can learn a lot from a master self-marketer, such as Harry Houdini was. In his time, they called Harry Houdini the greatest escape artist in the world. He was the Handcuff King, able to escape any set of cuffs under any circumstances, whether he was hanging upside down, on top of a building, or off a bridge.

5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup. Even if your content is performing well, your content marketing strategy may still need adjustments.

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Trying to predict referral trends in 2019: what we got right, and what we got wrong

I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Our original predictions were not just about big growth trends.

Marketing Can’t Succeed in a Silo


A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price. That’s unfortunate, but certainly not something that would ever make me think ill of DirecTV. How they’ve handled my cancellation has been anything but OK, and it’s been an object lesson to me as a marketer.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do


Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay. If you’re a software marketer, this isn’t something you care about. But if your product line includes physical goods, particularly “luggable” items, this information is crucial for your fulfillment team to know.

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7 Ways to Enhance Your Membership Site and Keep Subscribers Engaged


While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things. In fact, over 80% of customers cancel their subscription to a membership site within the first two years. .

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5 Steps to Build Stellar Referral Partner Relationships

Martech Advisor

Once you identify a partner, get ready to invest the time and resources necessary to make the partnership work. Here are several steps you can take to build long-lasting partnerships, says, Natalie Stezovsky, Vice President, Influence & Co. Sales success is all about building your network. The more opportunities you generate from your existing circles, the more value you bring to your business.

Your Guide to Online Reputation Management Using SEO


It’s no longer enough to be first on the SERP—you also need to make a good first impression. Consumers value brand reputation more than ever before. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. With quality content that speaks to your brand’s story and values, you can take a proactive approach to online reputation management and ensure your brand projects a positive image.

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83% of marketers rip-and-replace a martech app each year — here’s why


I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech applications , of course.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%


30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. The changes implemented with SurveyMonkey helped station managers reduce comment review time from three hours to three minutes.

4 Ingenious Hacks for Multichannel Content Automation


When thinking about automation in marketing, most of us immediately think of email. But while relying on a single channel like email may be somewhat effective, it won’t deliver the engagement and traffic your brand needs for growth. Let's explore how multichannel content automation can be introduced (via technology) to ensure your integrated campaigns are firing across multiple channels.

Top Tips for Tailoring Your Digital Customer Experience


With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not only for acquiring new customers but also for retaining your existing customer base.

How Manufacturing Companies Should Use LinkedIn to Reach Buyers

SmartBug Media

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process. Long gone are the days when buyers would pick up the phone to reach out to a handful of companies to get information, advice, and pricing — they’re finding that information online and doing their research long before you even know they are searching for your products and/or services.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to.

5 Secrets of Creating Click-Worthy Social Media Cards


Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. That's when I knew I had to learn more about social media cards.

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The technologies set to transform video content


30-second summary: Technologies such as AI, machine learning and VR have been gaining traction for what they are currently able to accomplish and what they will be able to do in the future. Within a video platform system, AI can be used to unlock unstructured data sets, making it easy for companies to inscribe the data.

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Can you do the Kan-Ban?


Kanban is a style of visualization that’s popular in Project Management, Manufacturing, CRMs, ERPs, and basically anywhere you’re moving tasks, contacts, projects, organizations, or other objects through state changes. ActiveDEMAND now offers a kanban style dashboard widget so you can visualize marketing automation-related items using the easy-to-use board. You may want to use this if: Marketing has to manually classify prospects.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The first-party data opportunity with CCPA & GDPR


With rising concerns over data privacy, data collection, and data storage, marketers are looking at how they can adequately use first-party data from their clients and brands to drive strong digital advertising campaigns while following privacy laws and regulations. Marketers are faced with an interesting problem, how can they reduce the reliance on third-party data and switch to first-party data, which is collected with trust and transparency by their clients and brands.

Every B2B SEO Strategy Needs


Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page.

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How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400%


30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. The changes implemented with SurveyMonkey helped station managers reduce comment review time from three hours to three minutes.

How to Work With a B2B Marketing Agency


Relationships can be tough, both in your personal and professional lives. The concept of two people with differing viewpoints and experiences working together isn’t always going to be easy. That said, unless you live off the land alone in the woods, you’re going to be working with other people. Luckily, there are ways to make working together in the professional world easy and even enjoyable.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Top 10 B2B Lead Generation Companies in the USA to watch out for in 2020


Choosing the best lead generation company can be very daunting & tedious task. It becomes even more difficult when you have limited time & want to outsource your core lead generation activity to a top B2B lead generation company which is upright & will ensure that you get the maximum returns to achieve your core business bottom-lines. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales.

Black Friday/Cyber Monday Deep Dive


As the Black Friday/Cyber Monday excitement tapers off, we’re taking our customary look at some of the retail email activity that supported these events, especially in their immediate run-up. . Our view in this Blogpost covers thirteen major multi-channel retail brands, for the period between November 21 st and December 2 nd , the latter date being Cyber Monday. We compared this activity with that of last year, whose comparable period occurred one week earlier.

How We Prioritized Which Review Sites We Care About at HubSpot


HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel a bit like a game of Whac-a-mole. (A

How Holiday Shopping is Poised to Make or Break Customer Loyalty

Martech Advisor

The online holiday shopping rush is a crucial time for retailers to make their impressions on shoppers. Quantum Metric CEO and founder, Mario Ciabarra, details the ways retailers can win over consumers’ loyalties during the holiday shopping season. Retailers are all vying to capture customer loyalty, which is only exacerbated during the current peak holiday shopping season.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.