Fri.Dec 06, 2019

The Plain-English Guide to Semantic Search in 2020

Hubspot

Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I'd run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. While Google makes updates every day — an average of almost 9 per day — most of these are minor updates. Occasionally, Google will roll out a major update like RankBrain or Hummingbird.

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

According to research conducted by Forrester , consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . It’s no secret to B2B marketers that creating quality content starts with informative, relevant subject matter your audience seeks.

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7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

Whether it’s in our personal or professional lives, the end of each year brings on a duality of reflection and promise. We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year.

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Where Does the Customer Experience Begin and End?

Modern Marketing

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends. Let’s look at how the journey plays out. The Start Is Sooner Than You May Think. Some question if there is a concrete sign that indicates that beginning of a customer experience.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Touting customer benefits can increase confusion.

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The Ultimate B2B Lead Generation Buying Guide

Unbound B2B

Introduction. Research shows that good lead generation practices lead to 9.3% higher achievement in sales quotas. A steady stream of new leads results in more business while a lax lead generation strategy can be the beginning of the end of your business. While business owners know this for a fact, and indeed up to 85% of b2b marketers maintaining that lead generation is a key priority , they also know that lead generation is not an easy process.

How to Simplify Your Design Process with Design Tools

Bannersnack

Do you feel like collaborating on design projects sucks your creativity dry and stops you from being productive? I know what that’s like. The design process should be about being more efficient in your day to day work but also about improving the workflow. Instead, sometimes, marketing teams face creative roadblocks that stop them from […]. Design News & Updates

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. Having a website means putting in the work to attract more clients online and market research can help to increase our sales.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why marketers must have laser focus on first-party data

ClickZ

30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. . The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns (42%). More than 27% don’t have data on customer interactions from their company website such as transaction history and product/category interests.

3 Tactics on How to Personalize at Scale for Demand Gen

Triblio

Last week we talked about the power of personalization and how our client, Trapeze Group, focused on high-value accounts in a successful account-based marketing (ABM) strategy. By leveraging 1:1 account personalization across multiple channels, Trapeze was able to increase the drive meetings and win multi-million dollar deals. Read the full blog post here. This week, we’re going to tackle how marketers can personalize one-to-many campaigns for demand generation.

What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

Customer service is defined as the interaction between a customer and a representative of the organization. This article throws light on the benefits and advantages of good customer service, types and best practices along with satisfaction metrics. Table of Content. What is Customer Service? Why Should you care about Customer Service: The 3 Key Benefits & Advantages. 7 Common Types of Customer Service.

Responsive Banners for Website Design: Difficulties and Best Practices

SmartBug Media

Whether you are a marketer, developer, or a designer, at some point you have run into responsive issues with banner images. As a developer who mostly develops on the HubSpot platform, this is the single most common issue that I have to frequently explain to clients. A common question asked by clients wanting to update their website is: “What is the proper aspect ratio for banner images on my website?”

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Accelerate Your Firm’s Client Engagement Strategy

Seismic

Today’s financial services firms are operating in a difficult environment. The spread that money managers, financial advisors, and lenders can command has been going down for more than 20 years, putting considerable pressure on revenues. One of the main factors driving this pressure is heightened competition. The introduction of a vast array of new digital tools in the marketplace, for example, is providing end customers with plenty of alternatives to traditional banks.

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading → The post Should Data Really Be in the Content Driver’s Seat? The Weekly Wrap] appeared first on Content Marketing Institute. Company News

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New report: Use of voice interaction depends on how old you are

ClickZ

30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use voice to give commands, like setting an alarm. Older users are more like to search for info, products or services.

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. With the increasing role of influencers/third-party sources as the most trusted sources of information about a product or service, the power of case studies should continue to rise. Source: 2019 Content Preferences Survey Report.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Successfully Migrate a Website Without Harming SEO [Checklist]

Hubspot

There's nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly. A website migration gives your website a polished look and involves the work of moving links and content from an old website or markups to a new one. The big benefit is increasing SEO. Wondering if a website migration is right for you?

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How Reliablesoft.net Increased Conversions by 300% Using OptinMonster

Optinmonster

Are you worried that creating eye-catching optin forms is difficult and time-consuming? See how Reliablesoft.net used pre-made exit-intent, slide-in, and floating bar lead capture templates to grow their email list and increase sales quickly and easily. Meet Reliablesoft.net. Reliablesoft.net is a digital marketing agency serving clients since 2002.

What to Know about Implementing Gamification 

Martech Advisor

Sales gamification is an emerging tactic used to motivate sales teams and increase productivity. If you are looking to launch a gamification program, there are a few key attributes your program needs to ensure it is set up for success, Austin Rolling, CEO, Outfield. Keeping teams motivated at work is often a manager’s most difficult task. Every employee is motivated by different things, and it can be tough to figure out what pushes each of your team members towards excellence.

Belkins Basics. Building a Self-Managed Sales Team

Belkins

A lot of debates have been started over the subject of autonomous sales teams vs constant supervision. Some people believe that the new way of doing business should be built on the initiative of each team member, not on rules, prohibitions, and surveillance. Other people say that every department should be governed and overseen because this is the only way to maintain productivity— the lack of structure leads to an inevitable collapse. Naturally, the truth is somewhere in-between.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Visitor Queue

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on […]. The post How Your Content Marketing Efforts Can Benefit Your B2B Sales Team appeared first on Blog Visitor Queue.

Building an Effective Go-To-Market Strategy: Four Questions Answered

Launch Marketing

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. However, bringing your new offering to fruition is only part of the puzzle. Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences.

20 Best Lead Generation Tools to Get More Leads in 2020

Visitor Queue

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is that they aren’t […]. The post 20 Best Lead Generation Tools to Get More Leads in 2020 appeared first on Blog Visitor Queue.

Perfecting Event Follow Up

Lead Liaison

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Handwritten letters or cards with additional information about your products / services. Telephone follow-up no within one week after the event. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval. You will ideally be using a full featured event lead capture solution.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.