Sat.Nov 16, 2019

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B2B Reads: Metrics, A/B Testing, and Content Experiences

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 10 Ways to Power Your Marketing Programs With Content Experiences. Some great ways to use content experiences to engage prospects, target accounts, and current customers with content.

B2B 69
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How Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. I have often fancied myself a salon woman. No, not a woman of western-saloons-bang-bang-shoot-‘em-up, but the salons of Europe’s 18th Century Enlightenment Era. Then, bourgeois women gathered in parlors or in dining halls, maybe 20 to 30 of them, debating various subjects from science, philosophy, politics, literature, art

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Need, want, pain; what’s the difference, and why it matters

Marketing Graham

Need, want and pain are often used in the same sentence when talking about marketing. I get the impression executives believe the terms are one thing; they’re not. Customers reach for products for different reasons. Need, want, and pain are not interchangeable. They are distinctly different and, depending on which one your audience is feeling, they require a specific sales or marketing treatment.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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By: The content marketing fail: how much content do you need?

i-Scoop

[…] Content marketing […].