Mon.Nov 11, 2019

The People Database: Turn Your Social Audience into Leads


Did you know that social media has a significant impact on your lead generation? Untapped potential buyers are hanging out on social where you can reach, engage, and, eventually, convert them. But this channel inherently lacks reliable tools to measure the business value it can provide. Audience and engagement data is siloed between networks and disconnected from your marketing stack.

Embracing Emotion in B2B Marketing

BOP Design

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel ). In fact, 95% of our purchase decision making takes place in the subconscious mind. Source: Harvard ). The theory behind this is that as humans, we process thoughts and decisions in two different ways: consciously and unconsciously. The conscious reaction is based on logic and is the slower of the two responses.


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What do martech and the Portuguese navy have in common?


About a month ago, I received an odd comment on my blog, “ Martec’s Law was quoted by the Portuguese navy with respect to asymmetrical warfare. It is definitely a law now.” ” Huh? That mandated an immediate Google search. Sure enough, Martec’s Law had just appeared in Jane’s Defense Weekly — what AdAge is to marketers, Jane’s is to defense industry professionals — in the article, Portuguese Navy reveals existence of “tech guerrilla” unit.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

9 B2B Sales Closing Techniques You Can Use Today


People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won. So how can you make sure your future customer wins – and feels like they won – while winning business yourself? Let’s explore this conundrum with nine tips from our top sales closers. The Rule of Three.

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More Trending

Brands Ignore Emojis at Their Own Risk


For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk. Emojis can actually open up a lot of new opportunities for businesses to connect better with their customers, prospects, and employees. Practical Business Uses for Emojis. Take, for example, the use of emojis within the subject headline of emails.

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How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

Our Services. See Our Work. Who We Are. Resources. Contact Us. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Leverage Paid Social. Optimize Your Site for Local SEO. Segment Email Marketing.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Transforming CX Through AI & Analytics 

Martech Advisor

Customer experience is a critical asset in maintaining customer loyalty for brands, and AI technology combined with data analytics may be the key to keeping consumers engaged in a crowded market, writes, Cris Kuehl, VP of Analytics and Client Insights, Sitel Group. Nearly a third (32%) of customers say they would stop doing business with a brand after only one bad experience and 73% point to experience as an important factor when deciding on a purchase.

Marketing 2030: 7 Laws for Content Marketing Success

Content Marketing Institute

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute. Company News

Honing creative skills in a multicultural environment

Integrated B2B

What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”. In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world. We convened in the historically rich Châteauform’ Schloss Löwenstein, just an hour away by car from Frankfurt.

SEO Trends You Need to Know Before 2020

Altitude Branding

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. . There is no question technological advancements have become more rampant, consistent, and streamlined, which means you cannot afford to be stuck in the past. You have to position your online business for the future, making changes and adopting newer, more evolved trends and changes. .

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

Q&A with Cisco on the growing collaboration market and Webex


The advent of new technologies is revolutionizing the way we work. Worldwide organizations have multiple teams in different locations all working on the same projects – something that was almost unthinkable a mere thirty years ago. At the heart of this increased connectivity is the collaboration market. We discussed the industry at large with Aruna Ravichandran, as well as chatting about exciting innovations the future may hold.

15 of the Best Social Media Marketing Courses to Take Today


One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.

Your #1 Goal Should Be Providing the Best Digital Experience—Here’s How

Martech Advisor

Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging. Michael Gerard, chief marketing officer at e-Spirit, outlines questions marketers need to ask when examining CMS technologies that will help establish a superior digital experience.

Which Organizational Structure is Better for Your Business?


The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. It doesn’t depend on what your company does, or what it’s selling. While all those areas may contribute in some way, they aren’t solely responsible for achieving effective collaboration. . It may surprise you, but organization is a crucial factor in determining whether or not your business will be able to collaborate effectively.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How To Generate B2B Leads Using Facebook In 2020


Prologue. B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Let’s delve into some statistics in the above regard: According to the Content Marketing Institute (CMI), Facebook is the fourth most-used social network by B2B; however, only 38% of B2B marketers say Facebook is effective for B2B marketing.

Best Instagram caption ideas for engagement

Sprout Social

With its massive user base and image-rich layout, Instagram gives you the perfect platform to visually engage your audience. In fact, it sees the most engagement among all social media platforms. A study by Rival IQ found that the median engagement across all industries on Instagram is 1.60%. Facebook and Twitter see a median engagement of 0.09% and 0.048% respectively. That’s a colossal difference proving just how engaging Instagram is.

The Power of Guest Blogging for SEO

The Lead Agency

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

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Tips and Tools For Improving Your Website UX

SmartBug Media

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Always Be Learning: Week One

A Better Jones

Earlier this year I shared my take on how Diverse Resumes Make for Great Marketers , and how my work background is flush with a variety of different jobs. Those various gigs provided me with pretty decent skills in a lot of areas, especially that of marketing. But the beautiful - although occasionally frustrating - thing about marketing is that you need to always be learning in order to stay effective with it. Because marketing trends can change daily.

What Are the Benefits of Always-On Marketing?


Buyers are looking for information 24/7 - we need to be where they are with always-on marketing. It delivers a remarkable brand experience at scale through systemic optimization. Using content analytics and machine learning will put you ahead of competitors when it comes to having access to your B2B customers.

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Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl

Search Engine Journal

Here are six things you should ALWAYS do and four things you should NEVER do to delight first-time visitors. The post Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl appeared first on Search Engine Journal. Content Marketing Digital Experience

Technical SEO Crawlability Checklist


Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site. If these bots are somehow blocked from crawling, they can’t index or rank your pages. The first step to implementing technical SEO is to ensure that all of your important pages are accessible and easy to navigate. Below we'll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.