Martech Advisor

SEPTEMBER 15, 2019

Lilach Bullock tips on what types of social media marketing tools you should get and why and what features to look for when choosing a tool. There are always challenges that come up when running social media marketing campaigns. These range from content creation to measuring your strategy's effectiveness. The point is, you need tools to get the best possible results from social media.

Social Media 106

Social Media Social Marketing Tools Media 106

SEMrush

SEPTEMBER 15, 2019

Discover the competition and reveal strategies and tactics of any industry player with these top 19 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics.

Research 96

Research Tools Marketing & Strategy Tactics 96

ClearVoice

SEPTEMBER 15, 2019

In theory, a solid work-life balance is more manageable for a freelancer. But as I’ve learned firsthand — along with nearly every other writer — it can feel like the opposite. Suddenly you go from being gainfully employed, logging 9-to-6 days, to hustling around the clock to ensure your next paycheck. The good news is, most of the time, it’s a fulfilling and exciting shift since there is undeniable freedom in setting your own hours and logging in from wherever you’d like.

Business 85

Business Deliverability Fulfillment Intent 85

chiefmartech

SEPTEMBER 15, 2019

You’re familiar with Gartner’s iconic hype cycle , right? Pretty much every technology follows the same pattern of unrealistic hype in its early stages, followed by a crash of disappointment when those lofty aspirations fail to materialize. But then it steadily climbs up the “slope of enlightenment,” where reality and reasonable expectations eventually converge.

Marketing Automation Services 80

Marketing Automation Services Gartner Marketing Management Vendors 80

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Forrester B2B

SEPTEMBER 15, 2019

Join me on a stroll down ABM memory lane? In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession. We continue to survey the market to keep our finger on the ABM pulse. […].

Account Based Marketing 77

Account Based Marketing ABM Custom Publishing B2B Sales 77

Spiralytics

SEPTEMBER 15, 2019

Each digital marketing channel is unique in terms of structure, objective, features or tools, and even the audience it attracts. This raises a very important question: which channel can give the best ROI? It goes without saying that you need to look at the data to help you determine where you should focus your digital marketing efforts.

Advertising Channels 67

Advertising Channels ROI Marketing Features 67

Moz

SEPTEMBER 15, 2019

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!”.

Link Building 58

Link Building Ad Building Lead Scoring Lead Ranking 58

Brightedge

SEPTEMBER 15, 2019

Today’s digital world offers a number of different platforms for engaging with customers. Each one has a particular audience it reaches most effectively, targeting different populations and people at different stages of the buyer’s journey. Marketers must understand how the different platforms interact, how they line up with different touch-points, and where they can find […].

Advertising Channels 53

Advertising Channels Campaigns Ad Building SEO 53

Leadspace

SEPTEMBER 15, 2019

Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. With marketing automation, you can improve customer service, which can help to reduce the cost of marketing and increase customer retention.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brightedge

SEPTEMBER 15, 2019

An estimated 79 percent of Americans have at least one social media account, making these platforms an immensely popular means of engaging with friends and family as well as businesses. The engagement people have on these platforms has paved the way for organizations to build strong social media marketing strategies if they want to ensure […].

Social Media 49

Social Media Social Marketing Marketing Strategy Marketing & Strategy 49

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. B2B and B2C companies. Sixty-four percent of the respondents were affiliated with B2B companies, and 95% were VP-level or above.

CMO 49

CMO Customer Surveys Allocation B2B 49

Brightedge

SEPTEMBER 15, 2019

The customer journey today has become an increasingly personal path. Consumers have the power to research their own pain points and potential solutions themselves. Brands who want to understand how customers progress need to have a guide, and that is the role of the content journey maps. Modern buyers appreciate personalization. Nearly a third of […].

SEO 49

SEO Research Personalization Brand Identity 49

FMG Suite

SEPTEMBER 15, 2019

Your Financial Advisory Brand Has a Story—Share It! Your brand story is more than content and narrative. A brand story goes beyond website copy, the text in a brochure or the seminar used to pitch to prospective clients. Your story isn’t just what you say — it’s also what your audience believes about you and your services based on your brand’s message.

Content 40

Content Storytelling Advertising Mediums Copywriting 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brightedge

SEPTEMBER 15, 2019

Topic Expertise and Google Rankings Google’s Quality Guidelines says a lot about Topic Expertise. However did you know that expertise in a topic is a sliding scale that depends on the topic? Google’s Search Quality Raters Guidelines in the section about E-A-T (3.2) advises: “Some topics require less formal expertise.” This article explores what “less […].

Google 45

Google Guidelines SEO 45