Mon.Jun 10, 2019

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

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What role will AI play in the future of content?

Content Science Review

In this article, we’ll investigate the role AI will play in the future of content and discuss some of the benefits it offers early adopters. Article

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

Modern Marketing

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of companies send just a single email per month.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

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Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

How Technology is Revolutionizing the Financial Services Industry and Improving the Customer Experience

Biznology

Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike.

The New SEMrush Backlink Database: Bigger, Better, Faster

SEMrush

Being the front runner of the digital marketing industry, we strive to provide our users with the best solutions. Today we are proud to share with you our latest breakthrough—a completely renovated backlink database! SEO Industry News

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6 Instagram Mistakes That Keep Your Brand From Growing

Content Marketing Institute

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Online Content Analysis 101: How to Do a Content Audit

BuzzSumo

When many companies talk about their “content strategy,” they’re really just talking about further content creation. They’re thinking about what they need to do next — not what they’ve done before.

3 Reasons Why Email Testing Boosts Email Performance

Litmus

With an average ROI of 42:1 , email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1)

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Pipeline + Product: The Critical Revenue Relationship

Fusion Marketing Partners

It’s Not Product vs. Sales, It’s Product and Sales. The other week a company with which I work sent a […]. Guest Expert Contributor

The Best Tweets from #SEMrushChat: How to Hack Your Competitors’ Marketing Strategies

SEMrush

Our last #SEMrushChat discussed “How to Hack Your Competitors’ Marketing Strategies“ with guest Joe Youngblood. The responses from our community showed that gathering data from your competitors is not as simple as most people believe.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don't have to pay for those connections.

The Secret to ABM: Balancing Technology with the Human Touch

Engagio

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue.

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

Buffer

What role do social media stats and facts play in your day-to-day? As social media marketers , we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.

3 Questions With Michael Lewis

Blue Flame Thinking

Digital media is a passion for Michael. With more than 16 years of experience supervising accounts across a variety of industries, he’s always up for learning something new to add to his client services arsenal. This is especially true when it comes to marketing technology.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

It may be surprising, but the idea of an “internet of things” has actually been around since the nineties. Back then, corporations were just starting to connect their inventories to the web.

A Traffic Manager Will Keep Your Agency Out of a Jam

Marketo

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be.

How To Improve Conversion Rate with AI and Machine Learning

nDash

Marketers now have access to more consumer data than ever, and therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies.

The Personality Traits of Top Marketing Leaders

Hubspot

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Create Your Financial Advisor Website’s Unique Value Proposition

FMG Suite

Over 60 percent of investors think all advisors make the same promises, making it hard to tell the difference between them. How can you, as an advisor you set yourself apart? How can you convince prospects or site visitors right off the bat that you provide the exact service they’re looking for?

15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information.

7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in context, that’s 1.8%

How to Monitor Backlinks with BuzzSumo

BuzzSumo

Backlinks (or inbound links) from other domains are one of the most important content metrics. They make up 50 percent of the authority/relevance equation search engines use to rank content. To rank well in search engines, you’ll need to continually earn backlinks.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.