Marketing Insider Group

JUNE 2, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]. The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group.

Lead Ranking 255

Lead Ranking Lead Scoring Content Marketing Content 255

BuzzSumo

JUNE 2, 2019

Evergreen content consistently drives traffic, shares and backlinks to your website. It is a key part of any content strategy. In this post we look at: The definition of evergreen content. The benefits of evergreen content. How to find examples of evergreen content. Tips for creating evergreen content. What Is Evergreen Content? At its most basic, evergreen content stays relevant long past its publication date.

Research 109

Research Allocation Content Domain 109

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that […].

Activities 230

Activities Research Organization Business 230

DivvyHQ

JUNE 2, 2019

Chances are, you’ve put creating a content calendar on your to-do list. Then, months pass and you still haven’t created your calendar. Perhaps you still find time, here and there, to produce content and score minor victories in the market, so you shelve the calendar idea. But… Your publishing schedule is sporadic. Your content is patchy in quality.

Work Management 91

Work Management Content Marketing Management Planning 91

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Brandfolder

JUNE 2, 2019

Good relationships are built on honesty. Sounds cliché? Sure, but only because it’s true. But more to the point, this statement applies to business and marketing as much as it.

Brand Identity 75

Brand Identity Branding Business Marketing 75

B2B Marketing Directions

JUNE 2, 2019

SiriusDecisions recently published an e-book that describes some of the major findings from its 2019 State of Account-Based Marketing Study. The 2019 study involved 120 "ABM leaders" drawn from several industries. Forty-two percent of the study respondents had been running "full" ABM programs for more than a year, while 58% were still running pilot programs.

Account Based Marketing 53

Account Based Marketing ABM Practices Budget Programs 53

The Lead Agency

JUNE 2, 2019

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

nDash

JUNE 2, 2019

As a self-employed freelancer, it can be difficult to find the perfect balance between pricing your services at a fair rate and landing a client, without scaring them away. If you’ve put in the work to become a master of your craft, it’s only right that you get paid for what you’re worth. I remember when I first started freelancing and I was teetering somewhere between trying to avoid being ripped off and actually finding clients that wanted to exchange cash for services.

Pricing 45

Pricing Price Service Ideal Customer Profiles 45

Zoominfo

JUNE 2, 2019

The goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities. You’ll be surprised to find how much more efficient you become when you drop the habits that make you less productive.

B2B Marketing 254

B2B Marketing Product Planning B2B 254

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Stevens & Tate

JUNE 2, 2019

In this day and age, it’s pretty difficult for consumers to turn a corner without being hit with dozens of advertisements, whether it’s online or offline. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that you have access to.

Small Business Marketing 52

Small Business Marketing Ad Building Mobile Advertising Business 52

Hubspot

JUNE 2, 2019

"A good leader should always … ". How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We're always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we'll change the way we choose to complete the sentence above. But in order to become better leaders tomorrow, we need to know where we stand today.

Thought Leadership 101

Thought Leadership Terms and Conditions Paid Search Agency Work Management 101