Sun.Jun 02, 2019

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […].

5 Bad Habits That Hurt B2B Marketing Productivity


The goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities.

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How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum.

5 Advantages of Creating a Content Calendar


Chances are, you’ve put creating a content calendar on your to-do list. Then, months pass and you still haven’t created your calendar. Perhaps you still find time, here and there, to produce content and score minor victories in the market, so you shelve the calendar idea.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Research and Create Evergreen Content


Evergreen content consistently drives traffic, shares and backlinks to your website. It is a key part of any content strategy. In this post we look at: The definition of evergreen content. The benefits of evergreen content. How to find examples of evergreen content.

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The 8 Most Common Leadership Styles & How to Find Your Own


"A good leader should always … ". How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We're always changing and improving the way in which we help our direct reports and the company grow.

Your 4th of July Video Guide


Ready. Sparklers. It’s that time of year again, and WE WANT YOU…to have everything you need to help you create a fire 4th of July social campaign. Got firework-worthy savings? Get your customers red, white and blue ready.

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Steps to LinkedIn Marketing Success for B2B Businesses

The Lead Agency

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads.

How to Price Your Services, Without Selling Yourself Short


As a self-employed freelancer, it can be difficult to find the perfect balance between pricing your services at a fair rate and landing a client, without scaring them away. If you’ve put in the work to become a master of your craft, it’s only right that you get paid for what you’re worth.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Make Sure To Create Outstanding Code To Go With The SEO Based Practices Over Here

Altitude Branding

There are some proven ways to improve the condition and quality of SEO to be used on your website. It is always mandatory for you to check out the available ways you can improve SEO and then start adding the same way on your website.

New Insights on Real-World ABM Strategies and Practices

B2B Marketing Directions

SiriusDecisions recently published an e-book that describes some of the major findings from its 2019 State of Account-Based Marketing Study. The 2019 study involved 120 "ABM leaders" drawn from several industries.

Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships

Stevens & Tate

In this day and age, it’s pretty difficult for consumers to turn a corner without being hit with dozens of advertisements, whether it’s online or offline. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business.