Bannersnack

MARCH 31, 2019

What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […].

Guidelines 75

Guidelines Design Examples Advertisements 75

readwrite

MARCH 31, 2019

Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future. The post The Super Bowl Is Just One Ad — Here’s How to Stay Competitive All Year appeared first on ReadWrite.

Ads 72

Ads Brand Identity Branding Automation 72

Moz

MARCH 31, 2019

Posted by Cyrus-Shepard Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent.

Relevance 68

Relevance PageRank SEO Google 68

readwrite

MARCH 31, 2019

Fresh off Super Bowl LIII, there’s no doubt that competition is on the minds of agency leaders — and not because they’re all diehard New England Patriots or Los Angeles Rams fans. The Super Bowl is the proverbial holy grail for advertisers, and a few industry giants have even taken to leaking commercials early or releasing teasers online to build up more hype.

Marketing AI 52

Marketing AI Paid Search Agency Ads Advertising Agencies 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Allocadia

MARCH 31, 2019

Charles Schwab was built around the simple idea of putting clients first. They keep clients at the heart of everything they do by offering a better, more modern way to build and manage wealth. Charles Schwab is an American multinational financial services company headquartered in Westlake, Texas. They are a publicly traded company (NYSE: SCHW) and one of the largest banking institutions in the United States.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

The Lead Agency

MARCH 31, 2019

When it comes to gaining the greatest value out of your existing customers, customer retention is fundamental. As a business, earning this loyalty is a continuous and integrated approach that requires universal input from all members of an organisation. 68% of customers discontinue their purchasing from a specific business because they believe that they’re no longer cared for.

Lead Ranking 48

Lead Ranking Lead Scoring Business Paid Search Agency 48

B2B Marketing Directions

MARCH 31, 2019

Business buyers broadly agree that thought leadership content impacts their purchase decisions at every stage of the buying process. And recent research by Edelman and LinkedIn shows that the influence of thought leadership is growing. The research also shows, however, that thought leadership is a double-edged sword. In November of last year, Edelman and LinkedIn conducted a survey (the " 2018 survey ") of U.S. business decision makers and purchase influencers to measure the impact of thought le

Thought Leadership 49

Thought Leadership B2B Thought Leadership Customer Surveys Linkedin 49

Stevens & Tate

MARCH 31, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 40

Trends Top of Funnel Paid Search Agency Marketing Management 40

Allocadia

MARCH 31, 2019

Juniper Networks, Inc. (“Juniper”) is a global leading manufacturer of high-performance network infrastructure. Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Magisto

MARCH 31, 2019

Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Conversion is the Holy Grail everyone aims for in a business. It’s life and death. It’s the difference between success and failure, but it’s no cakewalk. Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60