Fri.Mar 22, 2019

3 Key Reasons Not to Give Up on Lead Scoring

The Point

Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion.

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences.

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The New Loyal Customer

Modern Marketing

What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. Someone might fly the same airline all the time or use the same driveshare service but never recommend it to somebody else.

Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic

Act-On

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than a blog. Demand & Lead Generation

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Employee Advocacy and Executive Social Activation: Better Together

Biznology

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content.

More Trending

How to Create an e-Commerce Facebook Ads Strategy: A Case Study

SEMrush

Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful.

How to Write a Helpful Headline People Will Want to Click

Contently

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” ” That sounds great, but you probably don’t have that kind of time. You already spend enough researching, writing, and editing. By the time you get your article into the CMS, you may only have a placeholder title that’s been there since you first started the process. You might have a quick brainstorm with your colleagues. Or maybe you just come up with something on the fly.

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12 Things to Check Before Choosing an eCommerce Platform

Altitude Branding

If you are planning to build an ecommerce store, then one of the most important things that you should plan beforehand is which ecommerce platform you should choose.

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing?

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Marketo

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it.

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5 Steps for Building Stronger Customer Relationships Through Content Marketing

Blue Flame Thinking

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want.

What do Basketball and ABM Have in Common?

Triblio

Just in time for March Madness, we thought we’d shed some light on the commonalities between basketball and account-based marketing (ABM). Naturally, you wouldn’t equate the sport of basketball with ABM but the two are far more similar than you would think. Teamwork Makes the Dream Work.

Announcing Outreach + Dynamics 365

Outreach

Big news—four letters. No, we didn’t just take a Myers-Briggs test (I’m an IFSP). MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Client and Content Agency Share Insider Tips to Successful Relationship

Content Marketing Institute

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

Best winter display ad campaign 2019

Bannerflow

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. With the right tools, all of our customers can produce truly creative campaigns. Yet sometimes, some banners really stand-out. This is what this blog is all about – celebrating the best of the best!

Don’t Let Your B2B Website Be Like a Bad Car Salesman

Evergage

Who likes dealing with a bad car salesman? I think we can all agree that a pushy or unhelpful car salesperson can be one of the worst interactions you can encounter. But a poor B2B website experience can actually be quite comparable.

6 Tips Women Writers Swear By to Support Their Female Colleagues

ClearVoice

Since hashtags are becoming a new language that every professional must become fluent in, here are a few you can likely decipher without Google translate: #BossLady, #MeToo, #WhoRuntheWorld and #GirlBoss.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Yahoo! Mail, AOL, and Verizon Now Support One-Click Unsubscribe

Litmus

The Verizon Media brand announced that Yahoo! Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in AOL Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella. “It’s It’s our job to help consumers get the emails they want—and help them get rid of the messages they don’t want to receive any more,” says Marcel Becker, Director of Product Management at Verizon Media. .

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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

Hatchbuck

Sales and marketing technology changes quickly. So how do you know when to invest in new technology, or when to change your process, or when to wait out a fad? Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know.

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How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

Hubspot

Nowadays, account security is a major concern for companies and their employees.

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How to Create a Topical Intent-Segmented Content Strategy

Content Science Review

This article looks at the pitfalls of pure SEO and topical content strategies then combines them with intent for an improved hybrid technique. Article

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Four Surefire Ways to Grow Your Instagram

Nuvi

Thinking about getting your company established on Instagram but don’t know where to start? It can be stressful, but Instagram growth has great payoff potential. 300 million people use Instagram daily – that’s a ton of potential customers!

TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

Hubspot

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality.

Bowlers Raise $400,000 for BreastCancer.org

Bionic

For the past ten years, more than 3,000 agency, advertiser, and media company leaders have gathered on an evening in March to Bowl for Breastcancer.org. To date, this fun annual event has raised over $4 million for Breastcancer.org!

3 Email Marketing Automation Mistakes To Avoid

SendGrid

Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid. Email Marketing

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.