Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next. Product Scope CDP product scope has a more convoluted history than you might think.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions. B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. .

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. Many of the repetitive tasks of lead generation, data collection and interpretation, targeted email campaigns, and content curation now fall under the umbrella of marketing automation.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Heinz Marketing

DECEMBER 16, 2018

I recently saw a recommendation for an app called Forest. It’s a little ironic I saw the post as I was scrolling through Facebook, because the app’s purpose is to help keep you off your phone when you’re trying to be productive. Their message really resonated with me: Put down your phone and focus on what’s more important in your life. As a working mom of two small children, this message is constantly in the back of my mind.

Advertising Agencies 71

Advertising Agencies Course Facebook Design 71

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Spiralytics

DECEMBER 16, 2018

On-page SEO is one of the many vital aspects of ensuring that your campaign will do well. As its name suggests, it focuses on the different parts you can optimize on your live web pages, like formatting, content, images, and more. The goal of on-page SEO is to create a search engine-friendly website. The great bonus is that it also organizes your content in an practical way for your readers.

SEO 63

SEO Optimization Practices Campaigns 63

B2B Marketing Directions

DECEMBER 16, 2018

Astute business leaders have long recognized that trust is a vital element of competitive success. But traditionally, trust has been viewed as a "soft" issue - one of those things we know is important, but find difficult to measure. New research by Accenture Strategy quantifies the impact of trust on both revenue and earnings. So far this year, I've published seven posts here that have addressed some aspect of trust.

Research 40

Research Analysis Trust Marketing Sample 40

EverString

DECEMBER 16, 2018

In. The post Authenticity in Go-To-Market Teams appeared first on EverString.

Marketing 48

Marketing 48

Outbrain

DECEMBER 16, 2018

Here’s a quick TLDR; 4 Steps to Plan Your Marketing Budget. Align your marketing goals with your company’s strategic goals and vision for growth. Work within your annual budget but be agile on a weekly /monthly basis. Take seasonality, holidays and industry events into account. Evaluate your budget vs results over time and adapt accordingly! It’s nearly the end of the year, and we all know what that means.

Marketing Budget Creation 41

Marketing Budget Creation Marketing Budget Planning Cost per Acquisition 41

Sprout Social

DECEMBER 16, 2018

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, product page or website.

Twitter 108

Twitter Ideal Customer Profiles Validation Click Rate 108

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Cortex

DECEMBER 16, 2018

How the visual elements of an image can help or hinder audience engagement.

Features 40

Features Storytelling Tools 40