Thu.Sep 27, 2018

13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky.

SMS 102

How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Planning Your Content: The 3 Stages of the Buyer’s Journey

SnapApp

On a monthly basis, I enter into a phase that I like to call my ‘Treat Yo Self’ moment. Essentially, it’s when I want to buy something expensive and slightly special. And like any modern shopper, I didn’t just show up to the store, walk around, and say, “I’ll buy this.”

Plan 81

Building a B2B Social Media Strategy That Supports SEO Objectives

KoMarketing Associates

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced back to the deep integration of SEO and social media strategies. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Align with Link Building Initiatives.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Attention Brands: Young Americans Are Breaking Up With Facebook

Contently

Any good relationship is built on trust. Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them.

More Trending

5 Simple, Smart Techniques to Research New Content Ideas

Kapost

Attention spans are the new currency of the Internet. As a content creator, your effectiveness depends on how useful and valuable your assets are. But content ideation can be a. The post 5 Simple, Smart Techniques to Research New Content Ideas appeared first on Kapost Content Marketing Blog.

How To Take On (And Beat) Large Competitors

Fusion Marketing Partners

As a marketing and revenue growth consultant, I often work with companies that are not the industry leader in revenue, […]. Competitor Competition

Only B2B - Untitled Article

Only B2B

5 Reasons for Guest Blogging for Content Syndication Guest blogging for content syndication is a tested marketing and business strategy – especially for start-ups and businesses at an early. The post appeared first on ONLY B2B. blogs b2b content syndication Content Syndication

Test 103

4 More Digital Marketing Strategies You Need to Know for 2019

Marketo

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Effective Ways To Leverage Employee Advocacy For Hiring

DrumUp

Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success.

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston.

SIC 86

How Do You Use ABM to Follow Up With Your Conference or Trade Show Leads?

Engagio

Dreamforce can be a goldmine for networking, brand marketing and building relationships. Reps often walk away with a stack of business cards and people to follow up with. However, to get the most out your Dreamforce investment, you must master your follow up game.

4 Ways to Improve Your Candidate Response Rate

Zoominfo

Good news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers.

Getting Set Up In Your CRM

Ontraport

Quite a bit of attention, thought and time goes into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact […]. The post Getting Set Up In Your CRM appeared first on The ONTRAPORT Blog.

CRM 77

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers.

The Key to Productivity Isn't Your Mind, It's Your Body

Hubspot

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Diamonds, Demand Generation, and Stats Your Business Needs

Vidyard

Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W.

Dreamforce 2018 sings Conversica’s praises again! First place Demo Jam title retained with AI gospel choir performance.

Conversica

For the second year in a row, Conversica picked up the 1st place award at the Dreamforce Demo Jam. This year, to retain our 1st place title, our team took the form of a preacher and gospel choir to present our technology and how it helps elevate and take untouched leads to a higher place.

CMO 75

Top 10 Productivity Hacks Shared by the Experts

SocialBakers

The modern day marketer is facing two pressing challenges; 1) staying at the forefront of an ever-changing social media landscape, 2) understanding that success is achieved through maintaining this velocity without the stress

Press 107

Deliver the Marketing Metrics Your C-suite Needs

Launch Marketing

Marketing departments at most organizations are responsible for presenting key metrics to the C-suite on a regular basis. Traditionally this type of presentation has been the time to show what campaigns have performed well.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Mark Your Calendars: Unleash '19 Dates Announced!

Outreach

The countdown to Unleash '19 has officially begun! And this year, since our past attendees had such a blast, we are moving it up! I mean, who wanted to wait a whole year for the #1 Sales Engagement conference attended by nearly 800 highly successful sales leaders? No one, that's who.

The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Raise your hand if you’ve heard of the Internet of Things (IoT). I’m guessing most of you have your hand up. Now, keep your hand raised if you understand how the Internet of Things (IoT) actually works.

ActiveCampaign + Convert: Follow-Ups that Increase Conversions

Convert

Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions.

How to Create More B2B Tech Blog Content without Losing Your Mind

Golden Spiral

If your B2B tech company publishes a blog, you know the challenges of producing frequent content that is thoughtful, not boring , helpful, and attractive enough to receive clicks. (If If your company is not blogging yet, what are you waiting for ?).

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.