Fri.Jun 10, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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Using A Personal Brand To Sell

Marketing Insider Group

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […].

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors.

More Trending

Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION.

The Top 5 Free Digital Marketing Certifications in 2016

Fathom

Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. They come with printable certificates.). 1) Google Analytics. Of course, you knew this was going to be the first on the list. And if you didn’t, you better get to clicking over to the sign-up page to get started.

How to Beat Dunbar’s Number with MarTech

Marketo

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy.

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How utilized is marketing automation today? An expert weighs in

chiefmartech

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks

SnapApp

“Smarter summers. Brighter futures,” is the official slogan of the National Summer Learning Association (NSLA) , a non-profit devoted to increasing summer learning opportunities for students. Here at SnapApp, we couldn’t agree more.

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B2B Marketing to Millennials

KEO Marketing

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

‘Ground Control to Silicon Valley,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were either lamenting or cheering Gawker’s bankruptcy… The Atlantic: A Computer Tried (and Failed) to Write This Article. Selected by Noah Waldman, editorial intern. It seems as though machines are just about able to do anything people can. They’ve been replacing us in a manufacturing capacity for millennia and are getting more effective with each iteration.

What Will Mobile Marketing Look Like in the Next Decade?

Content Standard

In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Each year seemed to bring small and lighter models, with little features like “flip” cases, walkie-talkie style calls, and the first text messaging services.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

A Simple Guide to Navigating Trending Content

Hubspot

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

What is Full-Funnel Marketing and Why Should B2B Marketers Care?

Leadspace

If you’re in B2B marketing – especially lead generation or demand generation – you probably feel inundated by buzzwords from people trying to sell you something. We’re just as guilty of it is anyone: predictive analytics, predictive marketing, account-based marketing (ABM), etc.

B-to-B Dream Team Q&A: Kate Lechowicz of NetApp

The Freeman Company

Powerful personalization leads to authentic connections

#SproutChat Recap: Supporting & Rewarding Your Brand Advocates

Sprout Social

You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it’s vital to pay attention to and recognize the supporters who promote you.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

B2B Marketing News Roundup – June 10, 2016

Leadspace

So at least this week was a real week, with five working days, and Monday feeling like a Monday and Friday feeling like a Friday. Ease yourself into Fred Flintstone mode with a few tall, cold news items. Martech, Marketing and Sales Industry News and Ideas. I bogged down in the details of what got hacked where, but something happened to 32 million Twitter passwords, and it looks like it wasn’t a good something.

The Pitfalls of Scaling Content

LEADership

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing after customers if a well-designed and executed campaign will bring them right to your website?

How to Find Time to Meditate at Work [Infographic]

Hubspot

Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done.

Resources for Creating & Sourcing Animated GIFs

DivvyHQ

Did you know that next year, the GIF file format will be celebrating its 30th birthday? That’s right folks… According to Wikipedia, the Graphics Interchange Format was originally created by CompuServe back in 1987.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.