SendX
APRIL 18, 2022
Good newsletter design is about creating a positive experience for the readers. Design can influence the way we feel and the decisions we make. For example, when you see a cluttered email with hundreds of colors, you want to close it and move on to something else. Even if that email has valuable information. Information is not scarce; you can find it anywhere.
Zoominfo
APRIL 18, 2022
Take a second to imagine the recruitment process without technology to manage it. Recruiters would have to sort through thousands of resumes, spend hours matching the right skills for each role, and even more time calling and emailing people. By the time recruiters could bring a candidate into the fold and take them through the interview stage, the recruiting process will have taken much longer than today’s average 24-day recruiting cycle.
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Content Marketing Institute
APRIL 18, 2022
Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.
Search Engine Journal
APRIL 18, 2022
Laying a solid foundation will help your SEO strategy pay off for years to come. Don't miss these fundamental first steps. The post 9 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
APRIL 18, 2022
Attracting and retaining the best talent is challenging for everyone these days, with the Great Resignation and unemployment at record lows. Your message can either make you the clear choice or send your candidates somewhere else. Here are some reasons why and what you can do to message is helping, not holding you back. Understand What Candidates Want.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buffer
APRIL 18, 2022
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.
Search Engine Journal
APRIL 18, 2022
You work hard at crafting just the right message – don't sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your Messaging appeared first on Search Engine Journal.
Martech
APRIL 18, 2022
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. What’s driving it. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 billion people currently use social media, more than double from 2.07 billion in 2015, according to Backlinko.
Search Engine Journal
APRIL 18, 2022
Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort. The post 8 Best Enterprise-Level SEO Tools For Content Optimization appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
APRIL 18, 2022
Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face widths, and face shapes than the standard face shape. It causes the problems of sunglasses or eyewear sliding down the face, resting on cheeks, leaving imprints, and hitting lashes.”.
Search Engine Journal
APRIL 18, 2022
Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps. The post Website Spring Cleaning In 3 Easy Steps appeared first on Search Engine Journal.
Brightedge
APRIL 18, 2022
March 2022 Update: ?We've updated our?data to bring you the latest insights on featured snippets and universal search. Changes to the Universal Search Landscape. We know Google is constantly testing and changing their algorithm?with the goal of creating the best user experiences and providing the most relevant search results.?However, Google doesn’t only update the results.
Sprout Social
APRIL 18, 2022
Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. You could practically talk about it in your sleep, if you had to. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
APRIL 18, 2022
Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately appeal a decision by U.S. District Court Judge James Donato granting class-action status to the plaintiffs, DZ Reserve and Max Martialis.
Heinz Marketing
APRIL 18, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 3 Things Hiring Managers Must Do During Interviews (and 9 specific questions to ask).
Salesforce Marketing Cloud
APRIL 18, 2022
Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. Companies adopting sustainability as a strategic pillar are picking partners that share the same values. Yet this is easier said than done. Getting support from stakeholders on real sustainability initiatives is still a top challenge for field service organizations.
Martech
APRIL 18, 2022
Customers’ increasing privacy expectations is yet another challenge for marketers when it comes to gaining trust. Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. “Trust is the keyword,” said Chris Wood, MarTech editor and the panel’s host. “Because no matter what kind of marketing you’re in, you’ve seen great changes in the way that consumers are willing to share data wi
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
APRIL 18, 2022
For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.
Martech
APRIL 18, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s a threat to social as a marketing channel. No, the threat isn’t imminent and may not be fatal, but social media in the U.S. is facing some headwinds, one of which is Elon Musk.
FunnelEnvy
APRIL 18, 2022
Numbers are key in any kind of marketing. While some people may want to operate their campaigns using a preferred method or channel, only actual data can show whether or not decisions are successful. Unfortunately, there’s a lot of confusion among marketers today about what numbers are the most important to track. The huge expansion of the marketing technology sphere over the last decade has led to the creation of all kinds of statistics that may or may not be relevant to your business.
Optinmonster
APRIL 18, 2022
Are you looking for the best way to redirect visitors on your website? With WordPress redirect plugins, you can easily create redirects from your WordPress dashboard without any coding knowledge. Redirecting keeps visitors and search engines from getting lost on your site. In this article, we’ll show you some of the best WordPress redirect plugins to use on your website.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Oktopost
APRIL 18, 2022
Did you know that while podcasting seems new, it’s been around for nearly 40 years? “Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs.
Televerde
APRIL 18, 2022
Every business needs a strong sales strategy to succeed. If your sales have been struggling, B2B sales outsourcing may give you the boost you need. While the idea of outsourcing may seem strange to you, there are numerous benefits that lead to improved lead generation and increased sales. In this blog, we will explore how B2B sales outsourcing works and how it can improve the sales cycle for your company.
JangoMail
APRIL 18, 2022
Email testing is the practice of reviewing your emails and testing them before you hit the Send button. Using email testing tools to help you test your emails is necessary these days. You probably know to check for the obvious – like spelling mistakes. Many other imperative elements should also be given attention. To ensure your emails look perfect, reach your audience, and land in the inbox, there are lots of email testing tools available.
Business Brainz
APRIL 18, 2022
Account-based marketing (ABM) – what does it mean for your organization? For some, it’s solely focusing on their target accounts. For others, it’s utilizing data to the maximum and executing things accordingly. The type of ABM you implement depends on the type of your organization and the organizational goals. But when it comes to ABM, one thing is always key- personalization at scale.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outbrain
APRIL 18, 2022
Introducing Outbrain’s “Max Engagement” Deal, using context to power outcomes. I recently wrote about the groundshift caused by the impending demise of third-party cookies, and how advertisers need to rethink how they define success. . There are few words more overused in our industry today than “contextual.” A “return to contextual” has been lauded as the solution to the decline of third-party cookies, and the corresponding user-based targeting and tracking that’s become commonplace.
SalesIntel
APRIL 18, 2022
You rely on data for almost everything. From generating leads to email outreach, having quality information makes all the difference to your bottom line. But, not just any data will do – you need the best data available. . What Do You Need From a B2B Data Provider? There’s no question that you likely need a B2B data provider, but what exactly do you need from them?
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