Mon.Aug 03, 2020

The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds

Biznology

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. We can track a click to a lead with confidence. But once the lead goes to a sales team for follow-up, attribution becomes trickier.

How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

Content marketing is not dead. And it’s not better than sliced bread. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute. Company News

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COVID-19: How The Pandemic Is Continuously Impacting Content Consumption for B2B

Unbound B2B

Introduction. The effects of the COVID-19 pandemic continue to ravage global economies, and B2B businesses are doing all they can to stay afloat. Most companies have had to extend their furloughs and shut down their brick and mortar stores. A recession is looming on the horizon, and a new ‘normal’ is refashioning B2B content consumption. Consequently, over two-thirds of all digital agencies have reported a drop in their revenue.

Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Protect yourself: 5 essential tips on how to keep your website safe

RockContent

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? Do you know how this can bring more peace of mind to you and your visitors daily? You want your Digital Marketing strategy to generate an increase in revenue. However, you cannot neglect your website’s security. It can be said that, without the appropriate resources, your pages are more susceptible to hacker attacks and all the implications that they bring.

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The Art of Telemarketing in B2B Lead Generation

Only B2B

Art of Telemarketing. In today’s business world, companies have a variety of options to generate leads from, for their businesses. Some of the famous methods used by companies are Telemarketing, Email Marketing, Direct Mail, Social Media Marketing & Referrals. Of all these methods, Telemarketing has survived and flourished like none others since the 19th century.

8 Insider SEO Tips for Content Marketers

BuzzSumo

SEO

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It all starts with the words

ConvertKit

Chris Craft’s first stories were told within stacks of carefully stapled construction paper. When he got older, his stories turned into raps, which he performed at small community concerts in Houston (little kids would come up to him and his friends afterwards and ask them to autograph their paper plates). In high school, he reached out to magazines and wrote album reviews and interviewed artists for the Houston-based newspaper Urban Beat and Subculture in California.

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Influential Influencer Marketers to Inspire You

Traackr

A list of 8 brilliant influencer marketers who are also influential on social media. Learn from the best

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to increase your CTR with interactive content

RockContent

If you work with Digital Marketing , you know that CTR, or click-through rate, is one of the most important KPIs that you should monitor in your strategy. But did you also know that interactive content and CTR are in a very close relationship? Interactive content is an approach that will allow you to gain your buyer persona’s attention. As a consequence, you will also get a higher engagement rate, which reflects on your CTR. But let’s not get ahead of ourselves.

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Neuroscience and Storytelling: What Content Marketers Can Learn

DivvyHQ

Study after study finds that incorporating stories into your content marketing creates a more engaging experience, and a long-lasting impression on audiences. Let's dig deeper into the research and learn about specific ways in which marketers can create lasting memories and be top-of-mind when your customer is ready to buy.

How to Create a Drip Popup That Converts (Step by Step)

Optinmonster

Do you want to create a popup to add more subscribers to your Drip account? Email marketing can be one of the best ways to generate revenue for your company. And if you use Drip, then you already have one of the best email marketing tools available. But most business owners face the same problem: How do you grow your email list to the point where you can monetize it? For that, a Drip popup campaign is exactly what you need.

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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How Marketing is the Bridge to the Success in Finding the Next Normal

G2M Solutions

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work with CEOs and sales managers to develop new playbooks and engage with their teams to provide the tools to overcome the current challenges and shift back to growth. Connect with Adele on LinkedIn.

9 Advantages of Plastic Injection Molding 

Altitude Branding

Injection molding is a term that describes the manufacturing process in which large quantities of parts are produced by injecting plastic material in a closed mold. A variety of materials can be used in the process, but the most common one is plastic. . There are many advantages of using this process, and some of them are described below. Photo by Carloburkhardt – on Wikipedia. Highly complex features and small details. This is one of the most appreciated advantages of this process.

Influential Influencer Marketers to Watch

Traackr

A list of 8 brilliant influencer marketers who are also influential on social media. Learn from the best

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Nonprofits Enjoy Prosperous Funding, Thanks to ‘Social Impact’ Investors

Zoominfo

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. Figure 1 : The nonprofit industry took the top spot by total investment amount. Source: ZoomInfo.

Senior Care Branding: Inbound Marketing on the Corporate or Community Level?

SmartBug Media

Senior living organizations are no strangers to complexity. Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. They need marketing and leads too! In any organization I’ve ever been part of or consulted with, there have been a limited number of marketing initiatives that could be tackled.

This Week in Commerce: August 3

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How YouTube creator Jenny Ballif uses ConvertKit Commerce to sell her virtual summer camp.

8 Ways Digital Rewards Can Help Marketers to Stand Out

Hubspot

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. In fact, social click-through rates on ads went from 2.6% in late 2018 to 2% in late 2019 , a sure sign that social media users have advertising fatigue.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Why You Should Have a Repeatable Go-To-Market Strategy

SmarkLabs

Have you ever heard the phrase “Always be launching”? It may seem pretty straightforward, but it’s definitely easier said than done. Fortunately, a go-to-market strategy can help make this more possible than you might realize. A go-to-market strategy is the process of how a company brings their products to the market. Generally, this additionally includes any planning, researching, or preparing that happens before a product launch.

Major Investment Reveals Strength in the Digital Design Sector

Ceros

Reading Time: 2 minutes. Late last month, we were thrilled to announce a $100 million investment in Ceros from Sumeru Equity Partners, a technology investment firm based in the Bay Area. This is a really noteworthy deal—not only for Ceros (the company behind Ceros Inspire, in case you hadn’t figured that out), but also for digital content creation as a whole.

RIA Marketing Beyond the Crisis Copy

FMG Suite

The future is uncertain; that is certain. Join a lively discussion about financial professional challenges during the current pandemic and opportunities that may exist in the brave new world we face when we’re moving freely again. In this live video webinar, a future-focused tech innovator, a marketing-savvy RIA founder, and a compliance expert don their entrepreneurial hats in a conversation sure to give you a leg up in the aftermath.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.