The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds
AUGUST 3, 2020
B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. We can track a click to a lead with confidence. But once the lead goes to a sales team for follow-up, attribution becomes trickier.