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I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well. MORE
The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell, a female-founded eCommerce site for home health and adult care supplies. MORE
30-second summary: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction. MORE
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. MORE
Gone are the days when you need to do everything manually in order for your business to run. Nowadays, you can simply install automation plugins on your WordPress website, and then let it do its magic. MORE
In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which in testing times, is essential to remain competitive and reach business goals. MORE
When you think of a sales professional, do you think of a leader or a follower? Ideally, sales professionals are supposed to be leaders – acting with purpose and intent; they lead with intention and set an example for others to follow. MORE
For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read. MORE
How do you turn fear into excitement? Find out how parenting blogger Nina Garcia dreamed the impossible dream and quit her job. Photography by Isadora Kosofsky. When Nina Garcia found out she was expecting her first child she bought all the books and signed up for all the classes. MORE
In the current coronavirus pandemic, the information people need is changing by the hour. For many marketers, this means we're sending and re-sending updates to our entire database. MORE
The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. MORE
No-one would blame you if you were to rapidly re-evaluate your marketing priorities in 2020. We are facing an unprecedented rate of change that will surely affect the way business will be done in the future. But already now, I believe a new foundation for business is being established. Let’s face it. MORE
The Coronavirus is continuing to have a major impact across our society and economy. As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. MORE
Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. What does it take to win at the long game? MORE
As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem! The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL. MORE
Tactile Marketing Automation® and the importance of orchestrating direct mail within your digital channels. The post Inside Indiana Business – PFL Spotlight appeared first on PFL. Direct Mail Marketing Marketing Automation MORE
It’s a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency. MORE
Publishers are in a tough spot. No longer able to sustain themselves from paper distribution and sales, they’re scrambling to make up for lost advertising revenue. Meanwhile, Facebook and Google are consuming their ad budgets and holding their data hostage with insular campaigns. MORE
Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term. MORE
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? MORE
Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. MORE
Did you know that there are more than 20,000 marketing agencies in the United Kingdom? For some reason I am shocked at the number, but at the same time, I’m not because of how old and established the United Kingdom is. When you think of the UK who else thinks of Downton Abbey and the […]. MORE
Photo by Tim Mossholder on Unsplash. Co-authored by Samantha Stone and Maribeth Ross. It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow. MORE
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined. MORE
Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ). MORE
Modern Marketing
MARCH 23, 2020
Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term.
DivvyHQ
MARCH 23, 2020
For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.
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Marketing Insider Group
MARCH 23, 2020
The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content.
Optinmonster
MARCH 23, 2020
Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ).
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Content Marketing Institute
MARCH 23, 2020
Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Traackr
MARCH 23, 2020
We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate
Hubspot
MARCH 23, 2020
I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well.
Engagio
MARCH 23, 2020
Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. What does it take to win at the long game?
R2C Group
MARCH 23, 2020
The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell, a female-founded eCommerce site for home health and adult care supplies.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
ClickZ
MARCH 23, 2020
30-second summary: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction.
PFL
MARCH 23, 2020
As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem! The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL.
ConvertKit
MARCH 23, 2020
How do you turn fear into excitement? Find out how parenting blogger Nina Garcia dreamed the impossible dream and quit her job. Photography by Isadora Kosofsky. When Nina Garcia found out she was expecting her first child she bought all the books and signed up for all the classes.
Oktopost
MARCH 23, 2020
It’s a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Liveintent
MARCH 23, 2020
Publishers are in a tough spot. No longer able to sustain themselves from paper distribution and sales, they’re scrambling to make up for lost advertising revenue. Meanwhile, Facebook and Google are consuming their ad budgets and holding their data hostage with insular campaigns.
SmartBug Media
MARCH 23, 2020
In the current coronavirus pandemic, the information people need is changing by the hour. For many marketers, this means we're sending and re-sending updates to our entire database.
Heinz Marketing
MARCH 23, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.
Marketing Advisory Network
MARCH 23, 2020
Photo by Tim Mossholder on Unsplash. Co-authored by Samantha Stone and Maribeth Ross. It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow.
Advertiser: ZoomInfo
In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?
Visitor Queue
MARCH 23, 2020
Did you know that there are more than 20,000 marketing agencies in the United Kingdom? For some reason I am shocked at the number, but at the same time, I’m not because of how old and established the United Kingdom is. When you think of the UK who else thinks of Downton Abbey and the […].
BOP Design
MARCH 23, 2020
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined.
Bannerflow
MARCH 23, 2020
In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which in testing times, is essential to remain competitive and reach business goals.
Altitude Branding
MARCH 23, 2020
When you think of a sales professional, do you think of a leader or a follower? Ideally, sales professionals are supposed to be leaders – acting with purpose and intent; they lead with intention and set an example for others to follow.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Single Grain
MARCH 23, 2020
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool?
Integrated B2B
MARCH 23, 2020
No-one would blame you if you were to rapidly re-evaluate your marketing priorities in 2020. We are facing an unprecedented rate of change that will surely affect the way business will be done in the future. But already now, I believe a new foundation for business is being established. Let’s face it.
PFL
MARCH 23, 2020
Tactile Marketing Automation® and the importance of orchestrating direct mail within your digital channels. The post Inside Indiana Business – PFL Spotlight appeared first on PFL. Direct Mail Marketing Marketing Automation
Altitude Branding
MARCH 23, 2020
Gone are the days when you need to do everything manually in order for your business to run. Nowadays, you can simply install automation plugins on your WordPress website, and then let it do its magic.
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