Mon.Mar 23, 2020

Whatever Happened to the Buzzword “Content Marketing?”

Oracle

Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term. And, at one point, it seemed like all major brands were turning into publishers, churning out digital content at a prodigious pace. So what happened? Today, most of the buzz surrounding “content marketing” seems to have dissipated, as digital marketers search out the Next New Thing.

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

Marketing Insider Group

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business.

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How to Make Popup Coupon Promotions That Really Drive Sales

Optinmonster

Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ). Then you’re left to wonder, “Why do companies send out all these promotional offers, anyways?” ” We’ve got the answer for you: Because they work.

Early Days: What Does COVID-19 Mean For Influencer Marketing? I Traackr

Traackr

We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants

DivvyHQ

For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

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Get an A for Accuracy With This Fact-Checking Content Checklist

Content Marketing Institute

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading → The post Get an A for Accuracy With This Fact-Checking Content Checklist appeared first on Content Marketing Institute. Company News

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8 SaaS metrics and KPIs every company should track

ClickZ

30-second summary: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction. E ngagement metrics such as average page visits, average duration spent on the website, the number of comments, etc. can provide clarity on the quality traffic as well as on the content you produce for your website.

It’s not business as usual

Marketing Advisory Network

Photo by Tim Mossholder on Unsplash. Co-authored by Samantha Stone and Maribeth Ross. It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow. Your values as a company are being put to the test. As leaders, it’s time to ask, “What do you want to stand for?” ” and then go out and be that voice.

7 A/B Testing Examples Made Possible With Convert Integrations

Convert

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform processes in another when they are. A/B Testing

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing Automation vs Sales Automation

Oktopost

It’s a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

How to Use Snippets in Marketo

SmartBug Media

In the current coronavirus pandemic, the information people need is changing by the hour. For many marketers, this means we're sending and re-sending updates to our entire database. For others, features like snippets will play a role in the background, ensuring that everyone has the details they need. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets?

Remote work: 5 steps to cultivate an environment where employees thrive

Sprout Social

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition.

3 Predictions for the Future of Email Teams

Litmus

The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can managers set up their email teams for future success? We asked leading industry experts how they see email teams change in the years to come. Here are their predictions. Demand for emails—and the talent to support them—will increase.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brandpoint

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Everything is shutting down or going online-only, but the reality that many businesses face is that what they do now is more important than ever. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

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Organizational Kanbans

ActiveDEMAND

Kanbans on custom organization fields are here! Just as a refresher, kanbans are card-style boards that you can use to: View target accounts by type, size, where they are in the buying process, etc. Move and sort organizations. Provide quick reporting on how many organizations are in each type. You can also apply Organization Segments to the kanban boards to further filter them. Segment by country, state, account type, etc.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

Getting comfortable with instability

ConvertKit

How do you turn fear into excitement? Find out how parenting blogger Nina Garcia dreamed the impossible dream and quit her job. Photography by Isadora Kosofsky. When Nina Garcia found out she was expecting her first child she bought all the books and signed up for all the classes. But, as she remembers it, “there's a difference between knowing it in your head and actually experiencing it.”

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Boost the Performance of Your Sales Team with the Right Talent

Altitude Branding

When you think of a sales professional, do you think of a leader or a follower? Ideally, sales professionals are supposed to be leaders – acting with purpose and intent; they lead with intention and set an example for others to follow. They also should be able to communicate clearly, sincerely, passionately, and with excitement so that their audience becomes fully engaged in the conversation and equally excited about opportunities presented.

7 Tips to Prepare B2B Marketers for the New Reality

DemandBase

The Coronavirus is continuing to have a major impact across our society and economy. As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

7 ways in-house marketing and martech save brands time, money, and resources

Bannerflow

In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which in testing times, is essential to remain competitive and reach business goals. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house is just as time consuming and difficult as traditional marketing models.

Blog: How Conversica Is Helping Customers During These Troubled Times

Conversica

By Jim Kaskade, CEO. Like many of you, I have been watching the news with a certain level of anxiety. The situation definitely calls for concern, and we cannot sit idle — we must be proactive in our efforts to help stabilize our customers’ businesses, our own business and, of course, our employees. To put it simply, we want to help.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

SheScales Announces First Partnership With Home Health DTC Startup Carewell

Rain The Growth Agency

The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell, a female-founded eCommerce site for home health and adult care supplies. SheScales is a first-of-its-kind, women-led performance marketing accelerator for female-founded brands. SheScales was created by the women at the helm of Rain the Growth Agency (which recently rebranded from R2C Group).

How to Run a Direct Mail Campaign with Preferred Shipping Addresses

PFL

As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem! The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL. Account-Based Marketing Direct Mail Marketing Multichannel Marketing

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B2B Marketing: Tips During the Coronavirus Pandemic

Sage Marketing

Companies have to get their message out, both during good times and bad. Surprisingly, some companies even pull out of economically difficult times – a.k.a. a recession or downturn – stronger than when they go in, developing corporate resilience.

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The Barriers to Great Personalization

Martech Advisor

From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement. Companies are wrestling to address consumers’ expectations that brands know who they are. In the struggle, brands are running headlong into a common set of barriers.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.