Whatever Happened to the Buzzword “Content Marketing?”
MARCH 23, 2020
Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term. And, at one point, it seemed like all major brands were turning into publishers, churning out digital content at a prodigious pace. So what happened? Today, most of the buzz surrounding “content marketing” seems to have dissipated, as digital marketers search out the Next New Thing.