Mon.Mar 23, 2020

Whatever Happened to the Buzzword “Content Marketing?”

Modern Marketing

Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants

DivvyHQ

For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

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How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

Marketing Insider Group

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content.

How to Make Popup Coupon Promotions That Really Drive Sales

Optinmonster

Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ).

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Get an A for Accuracy With This Fact-Checking Content Checklist

Content Marketing Institute

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist.

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More Trending

Early Days: What Does COVID-19 Mean For Influencer Marketing? I Traackr

Traackr

We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate

Brand 72

The Marketer's Guide to Content Aggregators in 2020

Hubspot

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well.

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. What does it take to win at the long game?

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SheScales Announces First Partnership With Home Health DTC Startup Carewell

R2C Group

The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell, a female-founded eCommerce site for home health and adult care supplies.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

8 SaaS metrics and KPIs every company should track

ClickZ

30-second summary: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction.

How to Run a Direct Mail Campaign with Preferred Shipping Addresses

PFL

As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem! The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL.

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Getting comfortable with instability

ConvertKit

How do you turn fear into excitement? Find out how parenting blogger Nina Garcia dreamed the impossible dream and quit her job. Photography by Isadora Kosofsky. When Nina Garcia found out she was expecting her first child she bought all the books and signed up for all the classes.

Marketing Automation vs Sales Automation

Oktopost

It’s a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Challenges of Running Multiple Revenue Streams

Liveintent

Publishers are in a tough spot. No longer able to sustain themselves from paper distribution and sales, they’re scrambling to make up for lost advertising revenue. Meanwhile, Facebook and Google are consuming their ad budgets and holding their data hostage with insular campaigns.

How to Use Snippets in Marketo

SmartBug Media

In the current coronavirus pandemic, the information people need is changing by the hour. For many marketers, this means we're sending and re-sending updates to our entire database.

Sales Pipeline Radio, Episode 199: Q & A with Jim Wilson @JimWilsonSF

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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It’s not business as usual

Marketing Advisory Network

Photo by Tim Mossholder on Unsplash. Co-authored by Samantha Stone and Maribeth Ross. It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

9 Best B2B Marketing Agencies in London England

Visitor Queue

Did you know that there are more than 20,000 marketing agencies in the United Kingdom? For some reason I am shocked at the number, but at the same time, I’m not because of how old and established the United Kingdom is. When you think of the UK who else thinks of Downton Abbey and the […].

What Successful B2B Content Marketing Strategies Have in Common

BOP Design

When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined.

7 ways in-house marketing and martech save brands time, money, and resources

Bannerflow

In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which in testing times, is essential to remain competitive and reach business goals.

Boost the Performance of Your Sales Team with the Right Talent

Altitude Branding

When you think of a sales professional, do you think of a leader or a follower? Ideally, sales professionals are supposed to be leaders – acting with purpose and intent; they lead with intention and set an example for others to follow.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool?

The renewed importance of thought leadership in 2020

Integrated B2B

No-one would blame you if you were to rapidly re-evaluate your marketing priorities in 2020. We are facing an unprecedented rate of change that will surely affect the way business will be done in the future. But already now, I believe a new foundation for business is being established. Let’s face it.

Inside Indiana Business – PFL Spotlight

PFL

Tactile Marketing Automation® and the importance of orchestrating direct mail within your digital channels. The post Inside Indiana Business – PFL Spotlight appeared first on PFL. Direct Mail Marketing Marketing Automation

8 of the Best WordPress Automation Plugins for Advertising That You Need to Know

Altitude Branding

Gone are the days when you need to do everything manually in order for your business to run. Nowadays, you can simply install automation plugins on your WordPress website, and then let it do its magic.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.