The Daily Egg

MARCH 23, 2020

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns. I’ll also highlight three essential aspects of an […]. The post 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs appeared first on The Daily Egg.

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Rules Examples Effectiveness Marketing Prospects 145

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Everything is shutting down or going online-only, but the reality that many businesses face is that what they do now is more important than ever. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

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Paid Content PR Advertising Agencies Paid Search Agency 138

Unbounce

MARCH 23, 2020

Here at Unbounce, we’re continuing to watch and adapt to COVID-19 as details emerge. But this isn’t business as usual for anybody —it’s uncharted territory, and it’s understandable that many of us are feeling anxious about what comes next. Landing pages are certainly not top-of-mind for you at this time. Right now, you’re concerned about your health, your family, and your community.

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Work Management Paid Search Agency Marketing Management Curation 139

Sprout Social

MARCH 23, 2020

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and

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Broadcasting Distribution Paid Search Agency Training 137

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Content Marketing Institute

MARCH 23, 2020

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading → The post Get an A for Accuracy With This Fact-Checking Content Checklist appeared first on Content Marketing Institute.

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Content Trust Marketing Content Marketing Paid Search Agency 137

PFL

MARCH 23, 2020

As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem! The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL.

Campaigns 118

Campaigns Personalization Marketing & Strategy Account Based Marketing 118

Optinmonster

MARCH 23, 2020

Ever get bombarded with coupons, discounts, and offers at your home’s mailbox? You quickly glance at the stack of papers only to ditch them all in your trash bin (well, hopefully, the recycle bin ). Then you’re left to wonder, “Why do companies send out all these promotional offers, anyways?” We’ve got the answer for you: Because they work.

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Promotion Template Rules Custom Publishing 114

DivvyHQ

MARCH 23, 2020

For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

Generation 110

Generation Content Planning Amazon 110

Convert

MARCH 23, 2020

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform processes in another when they are.

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Examples Process Marketing 106

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Oktopost

MARCH 23, 2020

It’s a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

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Marketing Automation Services Top of Funnel Marketing Automation Automation 98

The Daily Egg

MARCH 23, 2020

Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now. But you can’t just promise a time-constraining offer and leave it at that. You have to […]. The post Limited Time Offer: How To Write a Discount Offer For Limited Time Only appeared first on The Daily Egg.

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Act-On Campaigns eCommerce Marketing 105

SmartBug Media

MARCH 23, 2020

In the current coronavirus pandemic, the information people need is changing by the hour. For many marketers, this means we're sending and re-sending updates to our entire database. For others, features like snippets will play a role in the background, ensuring that everyone has the details they need. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist.

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Marketo Landing Pages Template Segmentation 98

Moz

MARCH 23, 2020

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

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Course SEO Communities Small Business Marketing 94

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Conversica

MARCH 23, 2020

By Jim Kaskade, CEO. Like many of you, I have been watching the news with a certain level of anxiety. The situation definitely calls for concern, and we cannot sit idle — we must be proactive in our efforts to help stabilize our customers’ businesses, our own business and, of course, our employees. To put it simply, we want to help. And an unplanned benefit of our augmented workforce is that our Intelligent Virtual Assistants (IVAs) can provide relief to businesses seeking to be more recession-r

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Peer-to-peer Act-On Lead Scoring Lead Ranking 75

Hubspot

MARCH 23, 2020

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country.

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Aggregators Planning Curation Content 92

Rain: The Growth Agency

MARCH 23, 2020

The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell, a female-founded eCommerce site for home health and adult care supplies. SheScales is a first-of-its-kind, women-led performance marketing accelerator for female-founded brands.

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Startups Advertising Agencies Paid Search Agency Ad Agencies 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

MARCH 23, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Terms and Conditions 72

Brightedge

MARCH 23, 2020

The news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project , nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines and developments. Additionally, about two thirds of American adults report getting their news from social media at least occasionally.

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Thought Leadership Custom Publishing Work Management Sales Cycle 71

Litmus

MARCH 23, 2020

The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can managers set up their email teams for future success? We asked leading industry experts how they see email teams change in the years to come. Here are their predictions. 1.

Budget Programs 65

Budget Programs Work Management Marketing Management Communities 65

Bannersnack

MARCH 23, 2020

“In the 2000s, I dreamt of living a big, important, impactful life and in the 2010s I exceeded every expectation of what that meant to me. I’m very excited to not know what’s coming into the 2020s because I know it’ll surprise me. Christmas album, clown school, turtle farm, who knows?!” This is a tweet […].

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ActiveDEMAND

MARCH 23, 2020

Kanbans on custom organization fields are here! Just as a refresher, kanbans are card-style boards that you can use to: View target accounts by type, size, where they are in the buying process, etc. Move and sort organizations. Provide quick reporting on how many organizations are in each type. You can also apply Organization Segments to the kanban boards to further filter them.

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Segmentation Video Marketing Buy Organization 64

ConvertKit

MARCH 23, 2020

How do you turn fear into excitement? Find out how parenting blogger Nina Garcia dreamed the impossible dream and quit her job. Photography by Isadora Kosofsky. When Nina Garcia found out she was expecting her first child she bought all the books and signed up for all the classes. But, as she remembers it, “there's a difference between knowing it in your head and actually experiencing it.” She went into labor in the middle of the night, and from that moment on nothing was quite like what s

Course 56

Course Newsletter Traffic Blogger 56

Visitor Queue

MARCH 23, 2020

Did you know that there are more than 20,000 marketing agencies in the United Kingdom? For some reason I am shocked at the number, but at the same time, I’m not because of how old and established the United Kingdom is. When you think of the UK who else thinks of Downton Abbey and the […]. The post 9 Best B2B Marketing Agencies in London England appeared first on Blog Visitor Queue.

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Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 54

SendGrid

MARCH 23, 2020

Learn about Domain Keys Identified Mail (DKIM) and how the email authentication technique improves your overall email deliverability. The post How to Use DKIM to Prevent Domain Spoofing appeared first on SendGrid.

Domain 58

Domain Deliverability Practices Best Practices 58

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Branding

Allocadia

MARCH 23, 2020

As businesses and marketers, we’re dealt with a very different March and spring 2020 season than we planned for. From travel restrictions and event cancellations, to shifting consumer sentiment and buying patterns, our collective plans for the year have been thrown a wrench. It has always been critical for marketers to be able to pivot when needed and continue driving results.

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Planning Organization Resource Management Distribution 52

Sage Marketing

MARCH 23, 2020

Companies have to get their message out, both during good times and bad. Surprisingly, some companies even pull out of economically difficult times – a.k.a. a recession or downturn – stronger than when they go in, developing corporate resilience. In these uncertain times, constant communication with customers is very important. . The critical message is to get moving sooner than later.

Work Management 52

Work Management Marketing Management B2B Marketing Tips 52

DivvyHQ

MARCH 23, 2020

For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

Generation 52

Generation Content Planning Amazon 52