Tue.Feb 04, 2020

Why B2B Content Marketers Should be Excited About Headless eCommerce

KoMarketing Associates

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats.

When and How to Use Focus Groups – Even in a Virtual World

Measure Up Marketing

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know.

Email Marketing Trends for 2020: Unproven Opportunities

Oracle

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

Trends 205

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.

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How To Design a SEO Friendly Website That Ranks Well in 2020

Biznology

When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a search query.

Design 113

16 Years of Facebook: A Marketing Evolution Story

Martech Advisor

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004.

Promises and pitfalls of voice technology in marketing

ClickZ

30-second summary: Users are in every possible way trying to avoid advertising noise, by blocking ads, using browser add-ons, not to mention the “banner blindness” phenomenon. The struggle for advertising space continues, the price tag is going up, but the effect is wearing off.

Sample 104

The Do’s and Don’ts of Email Marketing

Only B2B

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Gone are the days when it was simply a medium of formal and informal correspondence.

Email 99

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? Personalized content customized to their interests!]. ?? Where do they want it? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. Yesterday.].

Stats 97

Pay Attention to These SEO Trends in 2020 and Beyond

Moz

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps.

How to Calculate Your SEO Share of Voice

SmartBug Media

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search.

SEO 81

Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0."

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Don’t Forget These 7 Tips to Get More Search Traffic

Content Marketing Institute

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading → The post Don’t Forget These 7 Tips to Get More Search Traffic appeared first on Content Marketing Institute. Company News

How to Use Pinterest for Blogging

Hubspot

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". It could be because Pinterest is an outlet for education.

Using Big Data to Predict Consumer Behavior and Improve ROI

Brandpoint

Relying on data to make more informed decisions has become vital for business owners. Being able to more accurately predict results and improve upon current decisions based on past experiences is an invaluable tool.

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

One in four people live with a disability in the United States. That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting 61 million people into customers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Prepare for the Coming Cookie Disruption — 6 Steps to Take

Convert

Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will continue to climb in the coming years.

Three Key Benefits to Structured Content Authoring

Hannon Hill

Managing content in chunks enables you to get more out of your content with less work. Read on to learn the top three ways in which structured content can benefit your organization

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done.

What the Chief’s Victory Can Teach Us About Life and Business

Televerde

I won’t pretend to be a football expert. In fact, I’m usually one of those people who only watches for the funny commercials and half-time entertainment.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How Sales and Marketing Work (Together): Seven Best Practices

Heinz Marketing

By Matt Heinz , President and Founder of Heinz Marketing. It’s one thing to have your sales and marketing teams agree on objectives. To stand together on stage at sales kick-off and claim commonality of focus on metrics that matter, that you can buy a beer with. That strategic alignment is common.

How to think about Leads vs. Contacts in Salesforce

Varicent

This post is adapted from an essay I wrote for Modern Sales Pros. Due to popular demand for a more shareable version, I’m posting it here. I’ve seen every iteration of this in Salesforce. There’s some strong considerations you need to keep in mind.

Five Ways to Run a Successful Business Meeting

Altitude Branding

Do you have an important business meeting coming up soon? Whether it’s your first time or if you’ve been doing it for long, there can be some jitters and nervousness running it.

How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.