Tue.Feb 04, 2020

Why B2B Content Marketers Should be Excited About Headless eCommerce

KoMarketing Associates

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. Research by CMI on B2B content marketing trends shows that a majority of businesses (58%) rate their content marketing efforts as only “moderately” successful.

When and How to Use Focus Groups – Even in a Virtual World

Measure Up Marketing

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards. Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Yes, there is. The need for customer insights continues to rise.

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Best Practices for Digital Marketing Compliance

Act-On

Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results. Marketing Strategy

Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Email Marketing Trends for 2020: Unproven Opportunities

Oracle

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. We then mapped the results into adoption-impact quadrants.

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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

2020 was projected to be the start of a creative renaissance. It did not get off to a good start. On January 1, AB5 became law in the State of California. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. It has the potential to set off a shockwave that’ll hurt the content world at large. What is California AB5?

How To Design a SEO Friendly Website That Ranks Well in 2020

Biznology

When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a search query. While no one knows the most intricate details of a search engine algorithm, there are some predictable metrics that decide whether or not a page will rank well. Unfortunately, these change from time to time, meaning businesses have to adapt their websites to match.

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). We want to help.

16 Years of Facebook: A Marketing Evolution Story

Martech Advisor

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. On February 4, 2004, Mark Zuckerberg and his four fellow Harvard University classmates, launched a social networking platform called TheFacebook to connect Harvard students digitally.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Promises and pitfalls of voice technology in marketing

ClickZ

30-second summary: Users are in every possible way trying to avoid advertising noise, by blocking ads, using browser add-ons, not to mention the “banner blindness” phenomenon. The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. This is where voice technology has emerged on the scene for marketing with convenience and reinvention of the user experience.

How Sales and Marketing Work (Together): Seven Best Practices

Heinz Marketing

By Matt Heinz , President and Founder of Heinz Marketing. It’s one thing to have your sales and marketing teams agree on objectives. To stand together on stage at sales kick-off and claim commonality of focus on metrics that matter, that you can buy a beer with. That strategic alignment is common. Translating that strategy into tactics? Delivering front-line tactical alignment on Tuesday? Every Tuesday? That’s much harder.

The Do’s and Don’ts of Email Marketing

Only B2B

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement of technology and opportunities businesses today are also embracing email marketing as a powerful tool to build an owned audience that gets results. Email Marketing Effectiveness.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? Personalized content customized to their interests!]. ?? Where do they want it? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. Yesterday.]. But don’t fret - today works, too!

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Don’t Forget These 7 Tips to Get More Search Traffic

Content Marketing Institute

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading → The post Don’t Forget These 7 Tips to Get More Search Traffic appeared first on Content Marketing Institute. Company News

How to Calculate Your SEO Share of Voice

SmartBug Media

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion.

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Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing

Marketo

Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. Doing nothing might soon leave you scrambling to keep up with the competition. The digital landscape is innovating at an incredible rate. In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds.

Running a Text-In Campaign with ActiveDEMAND

ActiveDEMAND

As people use their mobile phones for more and more tasks, we’re seeing some of our customers use text-in campaigns to help get content to customers on their phones. It’s a great way to connect complex content with a customer who is on location. We thought we’d show you how these kinds of campaigns work and what to look out for when setting up ActiveDEMAND for a text-in campaign.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Using Big Data to Predict Consumer Behavior and Improve ROI

Brandpoint

Relying on data to make more informed decisions has become vital for business owners. Being able to more accurately predict results and improve upon current decisions based on past experiences is an invaluable tool. Marketers today place a stronger reliance on the use of big data to predict consumer behavior trends and to better reach new and existing customers.

Three Key Benefits to Structured Content Authoring

Hannon Hill

Managing content in chunks enables you to get more out of your content with less work. Read on to learn the top three ways in which structured content can benefit your organization

How to Prepare for the Coming Cookie Disruption — 6 Steps to Take

Convert

Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will continue to climb in the coming years. Cookies just aren’t one of the best ways to collect information anymore. Privacy

What the Chief’s Victory Can Teach Us About Life and Business

Televerde

I won’t pretend to be a football expert. In fact, I’m usually one of those people who only watches for the funny commercials and half-time entertainment. This year, I tuned into the big game hoping for some ridiculous advertisement to tear apart (looking at you, Peloton ) for the company blog – and I couldn’t help but realize that this game was a microcosm of life and business.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to think about Leads vs. Contacts in Salesforce

Varicent

This post is adapted from an essay I wrote for Modern Sales Pros. Due to popular demand for a more shareable version, I’m posting it here. I’ve seen every iteration of this in Salesforce. There’s some strong considerations you need to keep in mind. You have 3 main approaches, and a big caution, broken out below. Use Leads and Contacts Convert everything into Contacts Use Opps as Leads (this is a subset of 2) Don’t conflate Leads/Contacts as Inbound/Outbound 1.

Five Ways to Run a Successful Business Meeting

Altitude Branding

Do you have an important business meeting coming up soon? Whether it’s your first time or if you’ve been doing it for long, there can be some jitters and nervousness running it. So you’re probably online looking out for suggestions for a smooth and successful meeting, like thousands of others worldwide. Not to worry, because you aren’t alone, it can be difficult trying to find the perfect strategy to have everyone satisfied with your meeting!

How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

You may have heard of a guy named Andy Crestodina. If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics.

Something For Nothing: Why Free Resources Are Great For Branding

Altitude Branding

The importance of branding for a business in the 21st-century has been drilled into each of us. Ever since Apple became one of the biggest companies in the world developing an identity around a lifestyle brand rather than their products, the way new and existing businesses have to conduct and present themselves online has changed dramatically. Creating a brand that your target audience can relate to is essential, but expensive. At least, you would assume.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.