Fri.May 24, 2019

5 Email Copywriting Tips for Creating Engaging Content


Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

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10 Tips for Sales and Marketing Content Alignment


When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well.

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Changes in Mailchimp - An offer you must refuse?


Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years.

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Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Digital Marketing Tips to Expand Your Brand Presence


It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a way that makes a good impression on your customer.

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More Trending

7 Tips for Staying the Course When Entrepreneurship Gets Tough


Sure, it’s exhilarating to be your own boss and take an idea from a passion project to a real business, but sometimes, there are rough days that can weaken your resolve. Maybe the client who seemed great when you first met has turned into Attila the Hun.

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How to Advertise on Social Media—A Marketer’s Quick-Start Guide


In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products.

In a Creative Rut? Refresh Your Energy With These Inspiring Insights

Content Marketing Institute

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading → The post In a Creative Rut?

What’s holding companies back from delivering on customer experience? Q&A with Deloitte Digital’s Experience leader Angel Vaccaro


It’s nearly halfway through 2019, and companies have been abuzz about “delivering on customer experience ” and “getting a unified view of our customer” for ages. And yet, few — if any — companies seem to be actually doing so.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Word Play: Leveraging Machine Learning to Understand Email Sentiment


Understanding human communication is difficult. Languages have nuances, slang, and regional dialects, and while these subtleties may be learned by humans, these are surprisingly hard for machines to understand. But while the science is not there yet, Outreach is making progress.

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Improve Your Social Selling: Lessons from Boulder Startup Week


I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The presentation was What Wikipedia Won’t Tell.

B2B vs B2C SEO: 5 Things Every Marketer Should Know


Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits.

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How To Leverage The Rise of "Near Me" Searches


Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Keep Your Client Pipeline Flowing As a Freelance Writer


The 15th of every month is always anxiety-inducing for me. And no, not because it reminds me of the infamous annual tax deadline. Rather, it’s halfway through my workload of one month and it’s a reminder to start hustling for the next.

Why AI Is Going to Make You Tell Better Stories


You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

How to Upload Documents and Presentations on LinkedIn


Does this content marketing formula sound (very) familiar? Create content. Publish content on my company's website or blog. Post the link on all my social channels. Cross fingers and hope my audience bites. This is a foundational play in most marketing playbooks -- and sometimes, it works.

Data Integration: The Secret Sauce Behind Successful Analytics


There’s more data available to businesses now than ever before. But lost at sea in this data ocean are companies that have not yet made strides to better integrate their business with the information at hand.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement


Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult.

How Partner-Focused Content Can Drive B2B Lead Generation

Content Standard

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. Whether you’re creating applications that are sold via marketplaces or you’re a tech brand using resellers to promote products, enabling those partners is critical.

Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency


In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency.


How To Handle Negative B2B Reviews Tactfully


B2B businesses nowadays are constantly evolving. They keep on upgrading their products & services, customer service & invest in discovering new methodologies to improve the experiences of their potential & existing customers.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Segmenting Data to Improve PPC ROI


In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly.

Hard news is good news for advertisers, according to new neuroscience research


Newsworks , the marketing body for UK national newsbrands, has published research showing that ads which appear around hard news stories* elicit more and higher peaks in memory encoding and emotional intensity than ads in soft news stories.

How to Present Your Marketing Reports to Your CEO

SmartBug Media

Let’s talk about how you can make yourself indispensable to the C-suite. If you read our content or other inbound blogs, you’ll hear about the potential for conflict between sales and marketing.

11 Types of Campaigns to Automate


Automated campaigns, also known as nurture campaigns or campaign automations , are an effective way for brands to connect with their audiences while also increasing the efficiency of their marketing teams. But what types of campaigns should you automate?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!