Fri.May 24, 2019

5 Email Copywriting Tips for Creating Engaging Content


Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

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The Balanced Marketing Budget: What's In and What's Out?


Where do you plan to invest your marketing dollars in 2019 and beyond? If you don't already have your marketing budget in place, then your risk of being outperformed by competitors is high. marketing budget

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10 Tips for Sales and Marketing Content Alignment


When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well.

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Changes in Mailchimp - An offer you must refuse?


Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively.

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The Ultimate Guide to Background Images in Email


There are a lot of different design techniques you can use in an email campaign. Although animated GIFs , typography , and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images?

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7 Tips for Staying the Course When Entrepreneurship Gets Tough


Sure, it’s exhilarating to be your own boss and take an idea from a passion project to a real business, but sometimes, there are rough days that can weaken your resolve. Maybe the client who seemed great when you first met has turned into Attila the Hun.

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In a Creative Rut? Refresh Your Energy With These Inspiring Insights

Content Marketing Institute

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading → The post In a Creative Rut?

What’s holding companies back from delivering on customer experience? Q&A with Deloitte Digital’s Experience leader Angel Vaccaro


It’s nearly halfway through 2019, and companies have been abuzz about “delivering on customer experience ” and “getting a unified view of our customer” for ages. And yet, few — if any — companies seem to be actually doing so.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Advertise on Social Media—A Marketer’s Quick-Start Guide

Modern B2B Marketing

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products.

Word Play: Leveraging Machine Learning to Understand Email Sentiment


Understanding human communication is difficult. Languages have nuances, slang, and regional dialects, and while these subtleties may be learned by humans, these are surprisingly hard for machines to understand. But while the science is not there yet, Outreach is making progress.

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B2B vs B2C SEO: 5 Things Every Marketer Should Know


Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits.

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Improve Your Social Selling: Lessons from Boulder Startup Week


I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The presentation was What Wikipedia Won’t Tell.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How To Leverage The Rise of "Near Me" Searches


Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales.

How to Keep Your Client Pipeline Flowing As a Freelance Writer


The 15th of every month is always anxiety-inducing for me. And no, not because it reminds me of the infamous annual tax deadline. Rather, it’s halfway through my workload of one month and it’s a reminder to start hustling for the next.

How to Upload Documents and Presentations on LinkedIn


Does this content marketing formula sound (very) familiar? Create content. Publish content on my company's website or blog. Post the link on all my social channels. Cross fingers and hope my audience bites. This is a foundational play in most marketing playbooks -- and sometimes, it works.

Why AI Is Going to Make You Tell Better Stories


You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Data Integration: The Secret Sauce Behind Successful Analytics


There’s more data available to businesses now than ever before. But lost at sea in this data ocean are companies that have not yet made strides to better integrate their business with the information at hand.

Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools


Twitter recently announced the implementation of a new ad transparency feature amidst issues of being exploited for political purposes during the 2016 US Presidential Elections. This development does not only affect political parties, but also everyone else who runs social media advertisements.

How to Present Your Marketing Reports to Your CEO

SmartBug Media

Let’s talk about how you can make yourself indispensable to the C-suite. If you read our content or other inbound blogs, you’ll hear about the potential for conflict between sales and marketing.

Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency


In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency.


5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement


Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult.

How Partner-Focused Content Can Drive B2B Lead Generation

Content Standard

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. Whether you’re creating applications that are sold via marketplaces or you’re a tech brand using resellers to promote products, enabling those partners is critical.

How To Handle Negative B2B Reviews Tactfully


B2B businesses nowadays are constantly evolving. They keep on upgrading their products & services, customer service & invest in discovering new methodologies to improve the experiences of their potential & existing customers.

Segmenting Data to Improve PPC ROI


In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.