7 Creative Content Ideas for Your Ecommerce Site

Hubspot

If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. Ecommerce

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience.

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Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]

Hubspot

We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Ecommerce

17 Ways to Prep Your Ecommerce Site for the Holiday Rush

Hubspot

2) Site Traffic. Not used to an influx of visitors to your site? You don’t want to lose valuable sales while your site is down. 3) Site Speed. If your site takes more than three seconds to load, you could lose up to 40% of your buyers. Ecommerce Holiday Marketing

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Hubspot

Marketing your ecommerce site takes money -- sometimes money you don’t have. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it? Ecommerce

Applying Growth-Driven Design to Ecommerce Websites

Hubspot

As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors.

3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays

Hubspot

That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! Still, that doesn’t mean they’ll wait around all day for the site to load just so they can make a purchase. It really is all about speed, so make sure your mobile site is blazing fast.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

5 Customer Retention Tools for Long Term Ecommerce Success

Hubspot

Here are 5 tools you can use on your ecommerce site. Ecommerce loyalty programs allow you to reward more than just loyalty. Sites that incorporate gamification often have leaderboards, status, and badges so shoppers can showcase where they stand relative to others.

3 Mistakes Ecommerce Merchants Make With Mobile Commerce

Hubspot

The use of mobile devices for online purchases is growing faster than ecommerce did. Just because your buyers still make purchases the traditional way—or perhaps even on your website—doesn’t mean they’re not dying for a mobile version of your site. Ecommerce

Why Negative Reviews Are Still a Big Ecommerce Win

Hubspot

There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. What that means for you, however, is that visitors will hang out on your site a lot longer.

How To Start Your Ecommerce Retention Strategy

Hubspot

We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy.

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

But how do you achieve that same personal feel in ecommerce? With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. Here are 7 segmentation hacks to boost customer loyalty on your site.

6 Stats that Prove the Importance of Product Videos for Ecommerce

Hubspot

Producing quality videos for your ecommerce site is hard, we know. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. Ecommerce

5 Personalization Tips to Grow Your Ecommerce Business

Hubspot

No matter what you sell on your ecommerce site, we’re sure that you haven’t shared all the possible information about every single product. With personalization options on your ecommerce website, you can track each and every customer through every step of the buying process.

5 Ecommerce Companies Using Content Wisely this Holiday Season

Hubspot

Some of these ecommerce shops show you what content marketing is all about. An online gift guide is a great way to help new visitors to your site find things their loved ones will cherish. Ecommerce Content Marketing Holiday Marketing

Safety First: The Basics of Website Security for Ecommerce Retailers

Hubspot

For ecommerce retailers, website security is the cornerstone of a successful online business. Here, we run through some basic security practices that all ecommerce retailers should employ to make sure that their website is a secure, successful online destination. Ecommerce Business

How to Help Ecommerce Customers Avoid Buyers’ Remorse

Hubspot

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. Ecommerce

3 Big Retailers That Also Rock Ecommerce

Hubspot

Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

The Anatomy of an Inbound Ecommerce Website

Hubspot

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth).

Ecommerce Website Design for Different Buying Styles

Hubspot

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? An ecommerce site with a lot of choices sounds like a great idea, right?

The Top 3 Ways to Use User-Generated Content in Ecommerce

Hubspot

User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Ecommerce Content MarketingSocial proof is essential to any marketing strategy.

3 Essential Ecommerce Design Elements for Successful Stores

Hubspot

If you’re an ecommerce company, your website is your salesperson. Social proof —customer reviews—are also an essential part of the sales process and are particularly important for ecommerce, since the customer is purchasing the product without seeing it in person. Ecommerce Design

4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. Ecommerce Pricing & Financials

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Do Hero Images Prompt Ecommerce Conversions?

Hubspot

The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. Basically, one big sexy image on a website makes the whole site automatically look sexy. And buyers love and respond to sexy sites. Ecommerce

Pinterest Drives Ecommerce Sales [Infographic]

Puzzle Marketer

According to a recent infographic and article by online store platform Shopify.com … Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. What’s amazing is visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter.

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

Hubspot

While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

Psychology of Ecommerce Sales: Motivating with Uncertainty

Hubspot

The same reason people love playing the lottery or picking what’s behind door number one can also help you when marketing your ecommerce site. Now, how can you harness that for your ecommerce company? EcommerceRemember that old game show, Let’s Make a Deal?

7 Ways to Inspire Trust from Ecommerce Customers

Hubspot

If your social media messages don’t match those of your ecommerce site, you’ll only confuse buyers. Consumers need more than reassurances from ecommerce companies. You can help that process along by including various pieces of social proof on your ecommerce site.

The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]

Hubspot

With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. How to get started with user-generated content in ecommerce. Great user-generated content examples from ecommerce sites. Ecommerce

3 Companies Creating Perfect Omnichannel Ecommerce Experiences

Hubspot

Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” Macy’s is a mainstay in retail, but most don’t consider its ecommerce abilities. Ecommerce

5 Ecommerce Marketing Staples Overshadowed by Coupons

Hubspot

When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. Ecommerce

4 Genius Tactics for Increasing Ecommerce Sales

Hubspot

Nothing about running an ecommerce website is straightforward and easy. This is how even the most basic ecommerce site should run. The truth is that 99% of first-time visitors to your ecommerce site have no intention of making a purchase. Ecommerce

Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]

Hubspot

How important is mobile optimization to your ecommerce website? from smartphones to leading ecommerce websites over the past year. How are you leveraging mobile marketing for your ecommerce business?

3 Strategies Your Ecommerce Company Should Borrow From Amazon

Hubspot

Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. Ecommerce

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Do You Really Need a Mobile Ecommerce App?

Hubspot

If you’re considering a mobile app for your ecommerce business, you may want to take a look at some of the latest statistics. Those who do use their apps on a daily basis might encourage you to continue developing your ecommerce app. Ecommerce Mobile

2 Ecommerce Image Tips That Increase Sales Conversions

Hubspot

Again, without those details, consumers will walk away and find a site that can provide the images they need. Any logos, text, and graphics shared on your site should be easy to view on absolutely any device. What images capture your attention on ecommerce sites?

Mastering the Art of the Ecommerce Microconversion

Hubspot

You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerce sites with a Wish List function have a built-in superpower.

A Critical Look at Ecommerce CTAs: What Works and What Lacks

Hubspot

One might think ecommerce giant Amazon would know a thing or two about CTAs, but a quick visit to their site shows they’re either ignoring the basics or trying to change the game. What CTAs have you seen on ecommerce sites lately that made you want to click? Ecommerce