3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

Marketing Insider Group

The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group. We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least.

Have you thought your CMS, SEO, and site-hosting strategy through?


Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

Sites 211

11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

There’s nothing worse than wanting to purchase something online and hitting an ecommerce site that is confusing, slow, or flat out doesn’t work. At ATAK, we’ve seen our fair share of frustrating ecommerce sites, but usually the fixes are really simple. Ecommerce

10 Ways To Market Your Ecommerce Site

Marketing Insider Group

The same is true in ecommerce marketing. The post 10 Ways To Market Your Ecommerce Site appeared first on Marketing Insider Group. There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […].

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Hard numbers such as bounce rates, time on site, open and click-through rates for marketing e-mails, etc., medium-sized firms that are looking for reliable, easy-to-use ecommerce sites. WATCH YOUR TONE!

10 Ecommerce Trends to Expect in 2018


According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. With ecommerce’s rapid growth, comes rapid changes. Ecommerce Trends 2018. Ecommerce Marketing

The Inventory Management Guide for Ecommerce


To help you dive into inventory management, let's explain what inventory management is in the ecommerce world, the software that supports this ongoing process, and some common techniques for managing inventory successfully. Ecommerce

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Ecommerce Web Design

What makes a top B2B eCommerce site?


What do the best performing B2B eCommerce websites have in common? Buyers need to be able to find exactly what they’re after as soon as they enter your site. Take time to consider what information you should provide on your site to assist with the purchasing decision.

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sites 154

How to Build an Ecommerce Business Amazon Can't Compete With


But, as those of you who run small, ecommerce-powered businesses know very well, there is one giant who makes things very complicated. Lately we’ve seen more and more HubSpot customers thrive in ecommerce, even though Amazon sells similar or even identical products as them. Ecommerce

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. Testing and personalization rely on Monetate’s ability to modify each visitor’s Web experience without changing the underlying Web site.

The Ecommerce Guide to Flash Sales (With Examples)


And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. Or, do you want to escalate traffic to your site by providing a discount on a high-quality product? Ecommerce

Amazon Business or your own B2B eCommerce site?


This rapid growth proves that Amazon Business is satisfying the needs of business procurement teams, but many companies are still unsure whether they’re better off focusing their sales efforts on their own eCommerce websites. blog Amazon B2B ecommerce

7 Creative Content Ideas for Your Ecommerce Site


If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. Ecommerce

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Ecommerce Web Design

7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website


If you're not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns. Ecommerce Content Ideas. Check out this guide for even more ecommerce content ideas. Ecommerc

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Site Search: The Secret to Doubling Your Chances of On-Site Conversion


But what happens when someone lands on your site with a very specific question about your product or service? Frustrated, they go back to Google, land on your competitor’s site and find exactly what they are looking for. That’s where site search comes in.

Sites 74

This Company Has a Perfect Ecommerce Website Design for Inbound Marketing


There's more to ecommerce website design than you might think. Everyone gets it sort of right, but not every site out there does it all -- except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. Ecommerce

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site


Marketing your ecommerce site takes money -- sometimes money you don’t have. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it? Ecommerce

17 Ways to Prep Your Ecommerce Site for the Holiday Rush


2) Site Traffic. Not used to an influx of visitors to your site? You don’t want to lose valuable sales while your site is down. 3) Site Speed. If your site takes more than three seconds to load, you could lose up to 40% of your buyers. Ecommerce Holiday Marketing

The Year of Customer Experience: How Ecommerce Brands Can Prepare


This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). So what changes can be made in the ecommerce world to improve the overall experience? Good site design isn’t created in a bubble.

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]


We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Ecommerce

Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future


In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer's Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive.

3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays


That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! Still, that doesn’t mean they’ll wait around all day for the site to load just so they can make a purchase. It really is all about speed, so make sure your mobile site is blazing fast.

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site


Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Mobile commerce is the current darling of the ecommerce world.

The Ultimate List of The Best WordPress eCommerce Plugins


What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. Popular, (Mostly) Free WordPress eCommerce Plugins. Ecommerce Shopping Cart. Templatic eCommerce.

Automating Marketing When Your eCommerce Shop Gets Busy


For most eCommerce sites, email is an essential part of life. Some eCommerce sites survive by selling a few key products, but many have a plethora of items. This is when your site’s data becomes valuable. Your biggest source of data will be your site.

Applying Growth-Driven Design to Ecommerce Websites


As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors.

B2B eCommerce Masterplan book


B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

An introduction to ecommerce APIs for non-developers


APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape. I want to show you what makes it trustworthy and what it takes to integrate it into your ecommerce systems. 3 exemplars of good ecommerce APIs.

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Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]


How important is mobile optimization to your ecommerce website? from smartphones to leading ecommerce websites over the past year. How are you leveraging mobile marketing for your ecommerce business?

What makes a successful B2B eCommerce website?


Spending money on launching and marketing your new B2B eCommerce site is essential to attracting visitors. But equally, you need to make sure the site itself continues to perform at its best to maximise the number of visitors who become paying customers.

How To Start Your Ecommerce Retention Strategy


We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy.

Our Most Read Ecommerce Posts of 2015


To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you. February: 5 Customer Retention Tools for Long Term Ecommerce Success. Ecommerce

How to Lose Money on Your Ecommerce Site This Holiday Season


This post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. With so much money funneling toward ecommerce, losing money seems impossible. Ecommerce

3 Easy Facebook Store Options for Ecommerce


One of your goals as an ecommerce store owner is to remove as much friction as possible, right? Fortunately, some of the heavy hitters in ecommerce can help you get your Facebook store up and running. Many ecommerce company owners use Wix. Social Media Ecommerce

Why You Might Already Be in Ecommerce


Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.

Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014


Responsive design – Mobile is going to be a primary driver for eCommerce in 2014. Successful eCommerce sites will provide better clarity and certainty to shoppers in the coming year. The post Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014 appeared first on Fathom. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast.