10 Ways To Market Your Ecommerce Site

Marketing Insider Group

The same is true in ecommerce marketing. The post 10 Ways To Market Your Ecommerce Site appeared first on Marketing Insider Group. There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […].

Sites 108

What makes a top B2B eCommerce site?

Aspidistra

What do the best performing B2B eCommerce websites have in common? Buyers need to be able to find exactly what they’re after as soon as they enter your site. Take time to consider what information you should provide on your site to assist with the purchasing decision.

Sites 56

A High-Tech Future for Ecommerce

Webbiquity

Ecommerce just keeps growing bigger and bigger. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon.

What is Ecommerce? [Quick Guide]

Hubspot

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. Social media sites like Facebook have further helped ecommerce gain popularity. What is ecommerce?

Amazon Business or your own B2B eCommerce site?

Aspidistra

This rapid growth proves that Amazon Business is satisfying the needs of business procurement teams, but many companies are still unsure whether they’re better off focusing their sales efforts on their own eCommerce websites. blog Amazon B2B ecommerce

The Ecommerce Guide to Flash Sales (With Examples)

Hubspot

And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. Or, do you want to escalate traffic to your site by providing a discount on a high-quality product? Ecommerce

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience.

7 Creative Content Ideas for Your Ecommerce Site

Hubspot

If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. Ecommerce

7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website

Hubspot

If you're not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns. Ecommerce Content Ideas. Check out this guide for even more ecommerce content ideas. Ecommerc

B2B eCommerce Masterplan book

Aspidistra

B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

Planning the right approach to B2B eCommerce

Aspidistra

Today’s B2B eCommerce buyers expect a customer experience that matches the top b2c sites they visit for their personal shopping. Entering the ecommerce world will open your business up to a wide variety of competitors.

17 Ways to Prep Your Ecommerce Site for the Holiday Rush

Hubspot

2) Site Traffic. Not used to an influx of visitors to your site? You don’t want to lose valuable sales while your site is down. 3) Site Speed. If your site takes more than three seconds to load, you could lose up to 40% of your buyers. Ecommerce Holiday Marketing

This Company Has a Perfect Ecommerce Website Design for Inbound Marketing

Hubspot

There's more to ecommerce website design than you might think. Everyone gets it sort of right, but not every site out there does it all -- except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. Ecommerce

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Hubspot

Marketing your ecommerce site takes money -- sometimes money you don’t have. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it? Ecommerce

The Year of Customer Experience: How Ecommerce Brands Can Prepare

Hubspot

This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). So what changes can be made in the ecommerce world to improve the overall experience? Good site design isn’t created in a bubble.

Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future

Hubspot

In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer's Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive.

3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays

Hubspot

That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! Still, that doesn’t mean they’ll wait around all day for the site to load just so they can make a purchase. It really is all about speed, so make sure your mobile site is blazing fast.

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

Hubspot

Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Mobile commerce is the current darling of the ecommerce world.

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]

Hubspot

We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Ecommerce

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. Testing and personalization rely on Monetate’s ability to modify each visitor’s Web experience without changing the underlying Web site.

Applying Growth-Driven Design to Ecommerce Websites

Hubspot

As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

The successful transition to B2B eCommerce

Aspidistra

So you’ve made the decision to create a B2B eCommerce channel, your site’s been designed and built, and you’re planning to launch. Firstly, with B2B eCommerce, it’s important to recognise that the sales and marketing functions often blur.

Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]

Hubspot

How important is mobile optimization to your ecommerce website? from smartphones to leading ecommerce websites over the past year. How are you leveraging mobile marketing for your ecommerce business?

How To Start Your Ecommerce Retention Strategy

Hubspot

We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy.

Our Most Read Ecommerce Posts of 2015

Hubspot

To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you. February: 5 Customer Retention Tools for Long Term Ecommerce Success. Ecommerce

How to Lose Money on Your Ecommerce Site This Holiday Season

Hubspot

This post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. With so much money funneling toward ecommerce, losing money seems impossible. Ecommerce

What will 2018 bring for B2B eCommerce?

Aspidistra

Where’s B2B eCommerce heading in 2018? Firstly, B2B eCommerce is within reach of more SMEs than ever before. Likewise, Alibaba’s 2016/17 B2B eCommerce revenue was up 11% year-on-year to $872 million, mainly due to growth in revenue generated by import/export related services, as well as an increase in value added service revenue from China wholesale suppliers.

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. Popular, (Mostly) Free WordPress eCommerce Plugins. Ecommerce Shopping Cart. Templatic eCommerce.

Automating Marketing When Your eCommerce Shop Gets Busy

distribion

For most eCommerce sites, email is an essential part of life. Some eCommerce sites survive by selling a few key products, but many have a plethora of items. This is when your site’s data becomes valuable. Your biggest source of data will be your site.

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Ecommerce Web Design

3 Easy Facebook Store Options for Ecommerce

Hubspot

One of your goals as an ecommerce store owner is to remove as much friction as possible, right? Fortunately, some of the heavy hitters in ecommerce can help you get your Facebook store up and running. Many ecommerce company owners use Wix. Social Media Ecommerce

Why You Might Already Be in Ecommerce

Hubspot

Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.

Ecommerce Website Design for Different Buying Styles

Hubspot

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? An ecommerce site with a lot of choices sounds like a great idea, right?

4 Genius Tactics for Increasing Ecommerce Sales

Hubspot

Nothing about running an ecommerce website is straightforward and easy. This is how even the most basic ecommerce site should run. The truth is that 99% of first-time visitors to your ecommerce site have no intention of making a purchase. Ecommerce

Safety First: The Basics of Website Security for Ecommerce Retailers

Hubspot

For ecommerce retailers, website security is the cornerstone of a successful online business. Here, we run through some basic security practices that all ecommerce retailers should employ to make sure that their website is a secure, successful online destination. Ecommerce Business

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sites 102

3 Mistakes Ecommerce Merchants Make With Mobile Commerce

Hubspot

The use of mobile devices for online purchases is growing faster than ecommerce did. Just because your buyers still make purchases the traditional way—or perhaps even on your website—doesn’t mean they’re not dying for a mobile version of your site. Ecommerce

3 Big Retailers That Also Rock Ecommerce

Hubspot

Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

Do Hero Images Prompt Ecommerce Conversions?

Hubspot

The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. Basically, one big sexy image on a website makes the whole site automatically look sexy. And buyers love and respond to sexy sites. Ecommerce