Why Your PPC Agency Needs to Focus on the Full Funnel


Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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PPC Hero Conference 2014 (Recap)


This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Some notable sessions included: The Art and Science of Managing a PPC Team ( Jeff Allen , Paul Jeszenszky & Emma Welland ). Thanks, PPC Hero , for another FANTASTIC conference!

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. B2B Ecommerce sites as the easiest and most straight forward to track.

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5 Steps to a Better PPC Account


You launched a new PPC account, and you feel like you have a good hold on performance. For eCommerce companies, you may add keywords that include “buy” or “purchase.” The post 5 Steps to a Better PPC Account appeared first on Fathom. But how can you keep moving toward long-term success? Consider these five steps to continually improving your accounts. Review an all-time search term report.

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss


If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC.

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Does Your Ecommerce Attribution Model Tell the Truth?


After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The problem is this: Google Analytics only tells you the last page a buyer was on before they clicked through to your ecommerce site. Ecommerce

Should PPC and SEO campaigns have different landing pages?


Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). It is very common for the teams that run SEO and PPC to be completely separate. As paid search engines spend more and more time examining the quality of landing pages as part of their PPC ranking algorithm, SEO techniques are becoming more important for paid search. See of your quality score is improving for PPC.

17 Ways to Prep Your Ecommerce Site for the Holiday Rush


Emails, website banners, CTAs, gift guides, blog headers, PPC ads… The list goes on. Ecommerce Holiday MarketingThe holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in.

How to Create PPC Ads People Will Actually Click


This is one of the things we explore in our latest new ebook about advanced PPC strategies. But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. There’s no way around it, particularly if you''re an ecommerce marketer.

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Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

eCommerce sites especially can find the benefit in taking the opportunity to list specific brands, models, unit numbers, or specific products. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC Marketing

How to Lose Money on Your Ecommerce Site This Holiday Season


This post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. With so much money funneling toward ecommerce, losing money seems impossible. Ecommerce

4 Tips for Effective Multi-Channel Ecommerce


ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Landing Page Testing: Is my ecommerce landing page the problem?


How to Build the Best Google AdWords Campaign


No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. PPC Ecommerce

Data Solutions: Much More Than Just SEO

ATAK Interactive

Conversions can have a variety of definitions – ecommerce sales, B2B quote inquiries, product sample requests, etc. Business-to-Business Marketing Search Conversion Rate Optimization Data Solutions Heatmaps PPC Advertising SEO SEO Competitor Analysis

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Retarget Lost Customers During the Holiday Season to Drive Sales


PPC Ecommerce Holiday MarketingThis holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials.

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5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]


After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? We here at KlientBoost have partnered up with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing.

Hero Conference 2014: Key Learnings in Paid Search


I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One thing is for sure, PPC is only going to get more and more time-intensive if you want to be better than your competition.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. The Basics of Advertising on Facebook by Practical eCommerce. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce.

A Loyalty Program Becomes a Retention Hub


As more and more ecommerce stores enter the market, the demand for PPC goes up. Today’s top ecommerce sites are using retention to battle increasing digital marketing costs and stagnating growth. Ecommerce

6 Landing Page Musts for Higher Conversion Rates


It’s no secret that landing pages are essential to the success of your ecommerce site. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. While some PPC campaigns may not allow for images, other paid advertising channels do.

3 Ways to Use Customer Behavior History to Predict the Future


Buyers will appreciate a PPC click leading to a landing page, but they may not want to see ads for that exact product following them around for days after their initial search. Ecommerce

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


The former is what my colleague Susannah decided to do when she recently launched a holiday campaign around a 2015 ecommerce marketing calendar. Ecommerce Holiday CTA Templates. Inbound Marketing Ecommerce Holiday Marketing Daily Weekly Canonical

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


Take a look at this data from PPC Hero : Image Credit: PPC Hero. Email Marketing A/B Testing Ecommerce Analytics Daily If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently.

13 Bright Ideas for Running Smarter Retargeting Campaigns


This can be incredibly effective, especially in ecommerce. PPC Advertising Daily According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. That''s a lot of people slipping through the cracks. What''s a marketer to do?

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. BigCommerce also has an eCommerce Guide ( 2018 updated ) that goes in-depth into Twitter shopping funnels by industry and best practices. On social media, many PPC professionals ask questions or participate in different online communities.

For AdWords In ABM, Add the Right AI


For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. Guest post from Venkat Nagaswamy. If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. Do we utilize any display or banner advertisements in our PPC mix?

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program.

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The Definite List Of The Best Blogs To Follow In 2018

Altitude Branding

The ThoughtShift Digital Marketing Blog is on a mission to reveal all the very latest eCommerce strategies, trends and insights from digital marketing, SEO, PPC, social media and beyond.

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eMagine Launches New Websites

EMagine B2B Blog

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine performed a content management migration of this site with a customized eCommerce and FAQ component.

How to Get More Targeted Leads (a B2B Playbook)


Google PPC – Rather than banking on people finding your content, use PPC ads to promote it. . Google PPC works so well because you can target intent. . Unless you have a massive PPC budget, make sure you focus ad spend on keywords with commercial intent. . .

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How Much Copy Do I Need On My Landing Page?

The Point

Online display ads, text links, and PPC (search) ads impart very little information. An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI


That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. It’s a valuable tool for ecommerce.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6. If you are a business owner or marketer, information about social media, SEO, PPC, and loads more are all available at your fingertips. Practical Ecommerce. Over 2.5

Ready for Black Friday 2017? Here’s a 13-Step Checklist


And Jason Bauman, senior SEO associate at ecommerce consulting and optimization firm Trinity Insight, noted optimizing for Black Friday should ideally start months before the event. As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays.

Hinge’s Fab Five: September 2013

Hinge Marketing

Categories include social media, copywriting, optimization, PPC, design, ecommerce, email and more. Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


Other PPC books focus more on ecommerce firms but not lead generation. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%.

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Long Tail SEO - 60+ Articles


PPC Marketing and Long-Tail Analysis - Rebuttal | Distinct SEO Blog. SEO: Metrics That Matter | Practical eCommerce. SEO Tools - Search Engine Optimization - PPC - Keyword Research | Best Rank.