Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. B2B Ecommerce sites as the easiest and most straight forward to track.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Especially given the fact that developing a competitive PPC strategy isn’t as easy as it used to be. Your PPC Strategy Checklist.

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Everything You Need to Know About Ecommerce Marketing

Hubspot

What about ecommerce marketing? Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business. What is ecommerce marketing? Ecommerce

PPC Hero Conference 2014 (Recap)

Fathom

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Some notable sessions included: The Art and Science of Managing a PPC Team ( Jeff Allen , Paul Jeszenszky & Emma Welland ). Thanks, PPC Hero , for another FANTASTIC conference!

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. We have checklists for all of our PPC teams to do on a daily basis. Write weekly PPC update.

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Preparing Your Ecommerce Company for a Banner Holiday Shopping Season

Hubspot

The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Sure, the cost of upgrading and updating an ecommerce site can seem astronomical, a convincing argument against change. Ecommerce Holiday Marketing

Does Your Ecommerce Attribution Model Tell the Truth?

Hubspot

After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The problem is this: Google Analytics only tells you the last page a buyer was on before they clicked through to your ecommerce site. Ecommerce

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.

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5 Steps to a Better PPC Account

Fathom

You launched a new PPC account, and you feel like you have a good hold on performance. For eCommerce companies, you may add keywords that include “buy” or “purchase.” The post 5 Steps to a Better PPC Account appeared first on Fathom. But how can you keep moving toward long-term success? Consider these five steps to continually improving your accounts. Review an all-time search term report.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of PPC. That’s where PPC can help.

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Should PPC and SEO campaigns have different landing pages?

Biznology

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). It is very common for the teams that run SEO and PPC to be completely separate. As paid search engines spend more and more time examining the quality of landing pages as part of their PPC ranking algorithm, SEO techniques are becoming more important for paid search. See of your quality score is improving for PPC.

17 Ways to Prep Your Ecommerce Site for the Holiday Rush

Hubspot

Emails, website banners, CTAs, gift guides, blog headers, PPC ads… The list goes on. Ecommerce Holiday MarketingThe holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in.

How to Create PPC Ads People Will Actually Click

Hubspot

This is one of the things we explore in our latest new ebook about advanced PPC strategies. But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. There’s no way around it, particularly if you''re an ecommerce marketer.

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How to Lose Money on Your Ecommerce Site This Holiday Season

Hubspot

This post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. With so much money funneling toward ecommerce, losing money seems impossible. Ecommerce

4 Tips for Effective Multi-Channel Ecommerce

Hubspot

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

While Amazon ads don’t get as much buzz as Google or Facebook advertising options , the platform is just as important (or even more so) for ecommerce sellers. Just like with Google PPC, Amazon ads are a way to get your products at the top of search results when people shop on Amazon.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Landing Page Testing: Is my ecommerce landing page the problem?

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Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

eCommerce sites especially can find the benefit in taking the opportunity to list specific brands, models, unit numbers, or specific products. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC Marketing

How to Leverage Google Maps to Supercharge Online Advertising

QuanticMind

Many PPC advertisers today focus the bulk of their efforts on optimizing campaigns for search ads — and with good reason. Compared to regular Google PPC ads, it might seem like Google Maps ads provide little opportunity to rank, simply because the Google Maps app only displays one ad above organic results and Google Maps desktop shows two ads before organic results. Online Advertising Google Google Maps online advertising PPC PPC ads

How to Build the Best Google AdWords Campaign

Hubspot

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. PPC Ecommerce

9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. But few realize the same information — lead capacity and inventory — can be used to develop their PPC ads can also be used to streamline and optimize their SEM program. Say a local restaurant runs PPC campaigns for their business, but finds that on Fridays and Saturdays from 12-2pm, their seating is almost always completely full.

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Retarget Lost Customers During the Holiday Season to Drive Sales

Hubspot

PPC Ecommerce Holiday MarketingThis holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing.

5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]

Hubspot

After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? We here at KlientBoost have partnered up with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. The Basics of Advertising on Facebook by Practical eCommerce. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce.

Hero Conference 2014: Key Learnings in Paid Search

Fathom

I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One thing is for sure, PPC is only going to get more and more time-intensive if you want to be better than your competition.

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. The right technology will also offer flexibility to help you automate changes based on your preferred PPC benchmarks — revenue, conversions, or other relevant metrics. Optimizing ecommerce performance. That said, the ecommerce customer journey isn’t what it used to be.

Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

QuanticMind

It’s no secret that Alexa-powered devices like the Amazon Echo are becoming increasingly common household items, and as such, the eCommerce giant has a strong potential to lead the charge in delivering voice ads to users. So, What Does All This Mean For PPC? Ultimately, Amazon’s steady upward growth trajectory opens up a host of new opportunities for PPC advertisers. And PPC advertisers will be watching its path with interest.

Data Solutions: Much More Than Just SEO

ATAK Interactive

Conversions can have a variety of definitions – ecommerce sales, B2B quote inquiries, product sample requests, etc. Business-to-Business Marketing Search Conversion Rate Optimization Data Solutions Heatmaps PPC Advertising SEO SEO Competitor Analysis

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Data Solutions: Much More Than Just SEO

ATAK Interactive

Conversions can have a variety of definitions – ecommerce sales, B2B quote inquiries, product sample requests, etc. Marketing Conversion Rate Optimization Data Solutions Heatmaps PPC Advertising SEO SEO Competitor Analysis

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IoT is Changing Advertising: Here’s How to Get in the Game

QuanticMind

PPC advertisers can then target their ads to specific locations (usually their local store), and even optimize their ads by targeting keywords that illustrate user intent. Even an eCommerce store will want to better understand when, where, how frequently, and potentially why people choose to make purchases from retail stores instead of online. Performance Marketing IoT PPC

IoT is Changing Advertising: Here’s How to Get in the Game

QuanticMind

PPC advertisers can then target their ads to specific locations (usually their local store), and even optimize their ads by targeting keywords that illustrate user intent. Even an eCommerce store will want to better understand when, where, how frequently, and potentially why people choose to make purchases from retail stores instead of online. Performance Marketing IoT PPC

6 Landing Page Musts for Higher Conversion Rates

Hubspot

It’s no secret that landing pages are essential to the success of your ecommerce site. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. While some PPC campaigns may not allow for images, other paid advertising channels do.

B2B Landing Page Design Best Practices (Live Examples)

Directive Agency

For ecommerce companies, tools like YotPo can help you get reviews from previous customers. With this in mind, if you’re using landing pages for your PPC campaigns and someone is searching for SEO services , you could offer a free assessment of their current search campaigns.

A Loyalty Program Becomes a Retention Hub

Hubspot

As more and more ecommerce stores enter the market, the demand for PPC goes up. Today’s top ecommerce sites are using retention to battle increasing digital marketing costs and stagnating growth. Ecommerce

PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

However, if you’re running PPC campaigns for a major retailer selling this type of footwear, you know you need your PLAs for this brand and style of shoe to get the best placement possible – you’re competing against generalist retailers, specialty apparel outfits and resellers on eBay, among others.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

The former is what my colleague Susannah decided to do when she recently launched a holiday campaign around a 2015 ecommerce marketing calendar. Ecommerce Holiday CTA Templates. Inbound Marketing Ecommerce Holiday Marketing Daily Weekly Canonical

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

Take a look at this data from PPC Hero : Image Credit: PPC Hero. Email Marketing A/B Testing Ecommerce Analytics Daily If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently.

3 Ways to Use Customer Behavior History to Predict the Future

Hubspot

Buyers will appreciate a PPC click leading to a landing page, but they may not want to see ads for that exact product following them around for days after their initial search. Ecommerce

13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

This can be incredibly effective, especially in ecommerce. PPC Advertising Daily According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. That''s a lot of people slipping through the cracks. What''s a marketer to do?

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. Do we utilize any display or banner advertisements in our PPC mix?