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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

PPC 289
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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Strong organic insight through each step of the purchasing cycle is a proven method for growth. Guest post by Nina Petrov.

eCommerce 294
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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 119
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eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3

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Is ecommerce blogging still worth the investment?

ClickZ

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Too many ecommerce brands start a blog for no reason by copying competitors.

eCommerce 122
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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Social channels are big for us in terms of organic referrals or endorsements, if you will,” Hagen explained.

Loyalty 106