article thumbnail

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years.

Ecommerce 194
article thumbnail

Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Table Of Contents. Google Ads Stats. Search Ads Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. This substantial increase in ad spend is good news for publishers and ad platforms.

article thumbnail

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Book My Free E-Commerce Marketing Consultation .

article thumbnail

Analyzing the best ecommerce platforms for SEO

ClickZ

30-second summary: Ecommerce has grown massively during the COVID-19 pandemic. Shopify, WordPress and Wix are popular ecommerce platforms. To make SEO work in ecommerce, consider the competition and search terms you target. Ecommerce has really exploded in the last year.

Ecommerce 107
article thumbnail

Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. Picking the right eCommerce platform is an essential step in any business plan for an online store. Click here to read “What are eCommerce Platforms?”

article thumbnail

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). What are Dynamic Search Ads? DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website.

article thumbnail

22 Best Responsive eCommerce Themes and Templates (Free and Paid)

Optinmonster

Are you looking for the best responsive eCommerce themes and templates? Creating a beautiful-looking online store that wows online shoppers is important. But, just as important as having a beautiful eCommerce site is having a responsive one. A responsive eCommerce theme smoothly adjusts its layout based on the device, screen size, and resolution. Best Responsive eCommerce Themes. eCommerce focused homepage. Social media icons.

article thumbnail

2021 Paid Search Trends to Keep On Your Radar

Lake One

Typical marketing trends were thrown out the window! The same can be said for paid search trends. What does this mean for paid search trends in 2021? Still, retailers continue to invest in and prioritize high performing ad formats such as Google Shopping.

Trends 56
article thumbnail

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. This reinforces the idea that your ad is relevant and is more likely to create a click.

article thumbnail

eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), Online companies overall grew and many remain strong. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. Organic search?

article thumbnail

eCommerce Advertising – Best Practices and Examples

Mailmunch

billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 So what can you do to give your online advertising the extra push and get your products noticed? Ecommerce

article thumbnail

Top eCommerce Strategies for 2023

TrustRadius Marketing

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. Do Your eCommerce Research. Choose the Right eCommerce Platform

article thumbnail

Best Paid Media Agency: Top 5 Choices for 2022

Single Grain

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? Writing the ad copy.

article thumbnail

ECommerce and Digital Marketing Experts To Pay Attention To

Marketing Insider Group

As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern. In today’s competitive online world , you will need both to achieve long-term success.

Ecommerce 169
article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition.

article thumbnail

9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. 9 Ecommerce Marketing Strategies. 2) Automate Your Email Marketing.

Ecommerce 112
article thumbnail

Boost your ecommerce strategy with these 10 affiliate marketing tips

Unbounce

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers , affiliate marketing is now their most important stream of revenue. Many marketers are turning to affiliate marketing as a way to generate more leads and sales with less effort.

article thumbnail

13 Ecommerce Personalization Examples (+5 Strategies for YOUR Store)

Optinmonster

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization? 13 eCommerce Personalization Examples.

article thumbnail

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. 3 major reasons to use paid social ads. The best platforms for paid social ads.

article thumbnail

Top Challenges for eCommerce Advertising Platforms in 2020

QuanticMind

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Marketers’ responsibilities for data security and privacy continue to grow.

article thumbnail

8 Google Ads Hacks Every Marketer Must Know

Spiralytics

Successful online ads target a specific audience – at the right time, in the right place. But how can you set up a marketing campaign that does just that? And Google Ads is one of the leading tools to drive such success.But using Google Ads is not easy.

Ads 100
article thumbnail

What are eCommerce Platforms?

TrustRadius Marketing

Having an online presence is essential for businesses of all sizes. Whether you’re a small business or a retail giant, eCommerce can help you expand your horizons and improve business outcomes. eCommerce Platforms are best for small businesses and medium-sized companies.

article thumbnail

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads.

Resources 160
article thumbnail

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . This quick guide to paid advertising includes the essentials you need to know to ensure you’re not wasting your time or money.

article thumbnail

How to Create an Ecommerce Website Step by Step

Single Grain

We’ll discuss picking a platform, signing up, creating a site, registering and connecting a domain, adding products, configuring shipping and payment and, finally, cutting the ribbon and making your site live. Book My Free E-commerce Marketing Consultation .

Ecommerce 114
article thumbnail

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . This quick guide to paid advertising includes the essentials you need to know to ensure you’re not wasting your time or money.

article thumbnail

WordPress ecommerce: when to use it, best plugins, and tips to get started

RockContent

Selling products online is a viable means to earn revenue in several different markets. Such platforms usually do all the heavy lifting of configuring and maintaining your online store so that you can focus on your sales strategies. When to use WordPress for ecommerce?

Ecommerce 215
article thumbnail

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . This quick guide to paid advertising includes the essentials you need to know to ensure you’re not wasting your time or money.

article thumbnail

WordPress vs Shopify: Which Is Best for eCommerce

Optinmonster

Are you looking for the best platform to launch your eCommerce site? If you’ve ever considered building your own online store, chances are you’ve heard about both WordPress and Shopify. In fact, these are two of the most prominent eCommerce platforms loaded with powerful features.

article thumbnail

Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. As a creator, you deserve to get paid for your work.

article thumbnail

How to Use Social Media for Ecommerce (Tips and Examples)

Hootsuite

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

Ecommerce 111
article thumbnail

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content. But as more content floods the internet, that calculus has changed. Cardinal Health already had great content.

article thumbnail

Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

There are definitely plenty of opportunities for entrepreneurs hoping to take advantage of the e-commerce market, but there’s a lot of competition, too. That’s where an ecommerce consulting agency demonstrates its exceptional value. The Benefits of Hiring an Ecommerce Consulting Agency.

article thumbnail

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. The number one priority of B2B marketers?

Click 165
article thumbnail

Hero Conference 2014: Key Learnings in Paid Search

Fathom

This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. Are the headlines of all of the ads for a particular query all the same? Online Advertising / SEM / Display heroconf ppc her

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

Amazon is the first place people go to when they shop online. In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. Who Should Advertise on Amazon? of all online retail sales in the U.S.

Amazon 87
article thumbnail

How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working.

article thumbnail

The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. And the eCommerce industry added $219B in sales in 2020 alone.

article thumbnail

Lake One’s Paid Media Glossary

Lake One

Paid advertising is often a great way to increase traffic and sales as you’re growing and sustaining your online presence. To help, here’s Lake One’s paid media glossary of terms, including a breakdown of the basic types of paid media to help identify which ones might be a fit for you. Types of Paid Media. 1) Retargeting Ads. 2) Display Ads. Display ads, or sometimes called Banner Ads, are static image ads.