Ecommerce trends: Shift to online shopping may be permanent


30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation.

eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), Online companies overall grew and many remain strong. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce


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Get Started with Ecommerce Advertising and Take Advantage of Online Channels


We can’t deny the impact of ecommerce on the way we shop. Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away. What Is Ecommerce Advertising? Ecommerce Online Advertising

Analyzing the best ecommerce platforms for SEO


30-second summary: Ecommerce has grown massively during the COVID-19 pandemic. Shopify, WordPress and Wix are popular ecommerce platforms. To make SEO work in ecommerce, consider the competition and search terms you target. Ecommerce has really exploded in the last year.

The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

40+ eCommerce Stats You Need to Know for a Successful Online Store


Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results.

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9 Must-Have Features for eCommerce Sites

Benchmark Email

There are over 24 million eCommerce websites online and counting. In the competitive space that keeps growing, it’s even more essential that your eCommerce store be customer-friendly and make the buying process seamless. Ecommerce sales are projected to grow exponentially to 6.54

Local SEO Guide For Ecommerce & Online Ordering via @sejournal, @mjnyman

Search Engine Journal

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce & Online Ordering appeared first on Search Engine Journal.

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How eCommerce Businesses Can Utilize Amazon Marketplace This Holiday Season

Benchmark Email

The holiday season is when retailers and eCommerce business owners look forward to their busiest times when customers shop for gifts for loved ones. However, this year could be different for most online stores. Ecommerce

Email Marketing for eCommerce: 7 EASY Tips for Success


Are you learning email marketing for eCommerce but not sure how to make it successful? As an online store owner, growing your email list can be tough. That’s why, today, we’re going to teach you everything about eCommerce email marketing.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

A Complete Guide to eCommerce Project Management

Benchmark Email

From a subtle start to exploding into our daily lives, the eCommerce industry is rapidly growing and revolutionizing the way we shop online. The eCommerce industry is less expensive to enter, has fewer startup costs, and has better margins than traditional retail. Ecommerce

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Search Engine Journal

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal. Ecommerce SEO

13 Ecommerce Personalization Examples (+5 Strategies for YOUR Store)


Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization? 13 eCommerce Personalization Examples.

Is Your Ecommerce Content Optimized For How People Really Search, Shop & Buy Online? [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Get actionable insights for your ecommerce SEO strategy. The post Is Your Ecommerce Content Optimized For How People Really Search, Shop & Buy Online? Ecommerce SEO WebinarThis 1 hour could save you hours of wasted work down the road!

How to Match Online Customers with the Products They Are Searching For

Site search is one of the most important tools eCommerce merchandisers have at their disposal. A proper site search solution can match site visitors with the relevant content they need and help the website owner better understand their own audience.

11 eCommerce Case Studies to Inspire Your Success


Are you looking for the best eCommerce case studies to learn how to improve your store? Running an online store can be tough. In fact, there are TONS of eCommerce business owners who have successfully found strategies to increase sales. 11 eCommerce Case Studies.

How to Enable Enhanced eCommerce Tracking in WooCommerce


Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking?

Ditch the Basics : 5 Advanced Ecommerce Google Reports You’ll Want for Your Online Business

Method and Metric

In our last blog post we discussed the importance of setting up Ecommerce Google Analytics Tracking Reports if you run an online shop. Ecommerce advanced […].

What are eCommerce Platforms?

TrustRadius Marketing

Having an online presence is essential for businesses of all sizes. Whether you’re a small business or a retail giant, eCommerce can help you expand your horizons and improve business outcomes. eCommerce Platforms are best for small businesses and medium-sized companies.

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

21 Must-Have Features For Ecommerce Sites via @sejournal, @kristileilani

Search Engine Journal

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal. Digital Ecommerce

Strategies to refine Instagram marketing for ecommerce


30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing.

5 Reasons To Adopt Mobile-First eCommerce Site Design

Benchmark Email

Mobile shopping, in particular, has become so popular that it accounts for more than 54% of all eCommerce sales. Yes, more than half of online… The post 5 Reasons To Adopt Mobile-First eCommerce Site Design appeared first on Benchmark Email. Ecommerce

WordPress vs Shopify: Which Is Best for eCommerce


Are you looking for the best platform to launch your eCommerce site? If you’ve ever considered building your own online store, chances are you’ve heard about both WordPress and Shopify. In fact, these are two of the most prominent eCommerce platforms loaded with powerful features.

15 Ecommerce UX Best Practices to Explode Your Sales


That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. But UX is one of the most overlooked aspects of eCommerce stores. 15 eCommerce User Experience Best Practices.

Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). A 15-Point Product Page Ecommerce SEO Checklist. 53% of U.S.

5 Essentials of User Experience (UX) For eCommerce

Marketing Insider Group

Providing a great user experience in your eCommerce shop is the ultimate win-win. Let’s learn five essential strategies you can use to improve your eCommerce user experience. In the competitive world of eCommerce, you can’t afford to lose 20% of your page views.

9 Ecommerce Marketing Strategies to Explode Your Sales


Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. 9 Ecommerce Marketing Strategies. 5) Run an Online Contest.

2021 Growth Channels for Ecommerce Marketing


Discover emerging ecommerce trends and unwrap ecommerce marketing tips for growing your online business in 2021. How To Tips Marketing eCommerce Competitor Research

Why a Weekly Content Service Helps eCommerce Brands Attract More Customers

Marketing Insider Group

eCommerce brands need great content if they want to connect with their audience and win these potential customers. It’s why a copywriting service for eCommerce retailers has become such a popular option. What’s so great about a copywriting service for eCommerce retailers?

Boost your ecommerce strategy with these 10 affiliate marketing tips


Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy. Here’s how affiliate marketing works in ecommerce. Campaign Strategy Ecommerce ecommerce

The state of ecommerce


Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow. Ecommerce is growing nearly three times faster than store-based companies. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. The post How to Optimize Content Marketing for an Ecommerce Retail Brand appeared first on Marketing Insider Group. Content Marketing eCommerce Retail

5 ways AI to improving conversions for ecommerce businesses


In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types of ecommerce frauds. Dynamic pricing is the future of ecommerce.

How to Build an Ecommerce Site in 2022: 7 Simple Steps


Looking to get your online store off the ground? EcommerceCheck out these 7 steps to get started.

8 Reasons to Switch to PWA eCommerce

ATAK Interactive

For eCommerce businesses, delivering a friendly mobile experience can make or break it. That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers.

Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021


Every creator with an ecommerce business should leverage his or her email list to move products. Share ecommerce marketing offers on social media. Matt Ragland uses social media to reach out to his followers and promote his ecommerce products. Does this sound familiar?

11 eCommerce Popup Examples That Actually Convert


Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits? And if you create an eCommerce popup the right way, it can be the game-changer that your marketing strategy has been looking for. What Is an eCommerce Popup?

How to Launch a Successful Ecommerce Site: 8 Tips & Tools


Do you want to learn how to launch a successful eCommerce site? Launching an eCommerce site is a smart move as the future for these types of businesses is incredibly bright. But, getting started on the track to launching a successful eCommerce site can be intimidating.