Remove multivariate
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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. It’s a straightforward concept with profound implications for decision-making and optimization. That’s where split testing, or A/B testing, comes into play.

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This week’s AI-powered martech releases

Martech

Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration.

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. Users can designate one metric as the campaign goal; this is what the system will target in testing and optimization.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3

eCommerce 100
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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your ecommerce website generating a lot of traffic but very few sales? Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing.