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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. What does this mean for your business? Here’s how.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. Here’s a few practical tips to help your quest for small business ecommerce growth. billion across the globe – the largest audience recorded.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Clearly AI product recommendations can help brands win more this holiday season to grow their business and build customer loyalty long-term.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. A key event is an event that you mark as important to your business. That’s why Google added the Business Objectives collection to GA4 in June 2023. Subscribe to a newsletter.

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How Sur La Table uses AI to power customer experience

Martech

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We

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Top 5 Ecommerce Platforms for Small Businesses

TrustRadius Marketing

This post walks through the 5 top ecommerce solutions for small businesses, based on third-party reviews collected on TrustRadius. Figuring out what type of ecommerce software will fit your business best can feel like an uphill battle, given how many options are available. WooCommerce). . Inclusion criteria.