THE HACKIES: 6 areas to make your martech stack work with people, processes and data
chiefmartech
APRIL 12, 2017
Customer Relationship Cycle: To manage the relationship with the customer you must know that each touch point is based on opportunities to engage the customer: acquiring, maintaining, maximizing (upsell/cross sell), creating loyalty and retaining. you need to have a complete journey mapping of the experiences.
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