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The Ultimate Guide to Local Marketing

Hubspot

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. What is local marketing?

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8 B2B Content Marketing Examples to Inspire Your Content Strategy

Parse.ly

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. So it’s no wonder that, according to our own research, 66 percent of content marketing teams have increased the amount of content they’ve created over the past year. Taught by industry experts.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

As a marketer, it’s important to understand privacy as it is part of the customer experience. In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers. . The Myth of the Walled Garden.

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What you Need to Know to Start an Online Retail Business

Hubspot

What does your market look like? Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. You want to land on a product that has active demand, a breachable market, and viable logistics.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

As you’re walking by a few days later, one of the street vendors yells out at you, encouraging you to buy an apple from their cart. Are you going to buy an apple from an anonymous vendor or the shop owner calling to you by name and smiling at you warmly? Suggest Related Posts. Here’s a pop up page from CoSchedule: 7.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack.

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17 LinkedIn Sales Navigator Secrets All the Best Prospectors Know

Hubspot

But that mostly limits you to salespeople, recruiters, and maybe your executives -- after all, the average marketer, customer support rep, or finance associate isn't going to need an account. For example, you can run a search for “mid-level marketing managers” and further narrow down the pool with the “Interested In: Industry experts” filter.

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