What Determines Success for B2B in the Online World?
EMagine B2B Blog
APRIL 4, 2013
Even more obvious is success for eCommerce sites. Visitor engagement with your site, quality of that experience, and custom KPIs are what matter. Determine those, and develop positive practices to affect these, and you have a successful website. You need to consider how the search engines perceive your site, both from a technical aspect (sitemap.xml, robots.txt, canonicalization, etc) as well as from a backlinking perspective.