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Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases.

What Determines Success for B2B in the Online World?

EMagine B2B Blog

Even more obvious is success for eCommerce sites. Visitor engagement with your site, quality of that experience, and custom KPIs are what matter. Determine those, and develop positive practices to affect these, and you have a successful website. You need to consider how the search engines perceive your site, both from a technical aspect (sitemap.xml, robots.txt, canonicalization, etc) as well as from a backlinking perspective.