Mastering the Art of the Ecommerce Microconversion
JUNE 22, 2015
Marketing automation is the very core of HubSpot’s abilities. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Ecommerc
Why You Might Already Be in Ecommerce
APRIL 3, 2015
Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Even if it''s just a tshirt or a book, it''s ecommerce. 4 Ways You Might Already Be Set Up For Ecommerce Success: 1) Responsive Design.
How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
DECEMBER 22, 2016
Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.
Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
DECEMBER 9, 2015
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.
6 Qualifications for an eCommerce Click and Mortar Business
JANUARY 7, 2011
The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate. You should consider several qualifications before rushing into the online world of eCommerce: 1. Free Webniar: eCommerce "Click and Mortar".
26 Clever Ideas for Marketing Over the Holidays [Free Guide]
NOVEMBER 4, 2016
Luckily, HubSpot and Square put their heads together to come up with 26 solid ideas for holiday marketing. Ecommerce Holiday Marketing Daily Promo
How to Design an Ecommerce Website Experience Your Shoppers Adore
JUNE 14, 2012
and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. Does your ecommerce webstore pass the sniff test? Take a look at how DWND Clothing (another HubSpot customer!) What other elements make up a superior ecommerce website?
The Holiday Marketing Tips You Need to Sell More This Season [Infographic]
NOVEMBER 25, 2015
Want more helpful tips to improve your ecommerce inbound marketing? Subscribe to receive HubSpot's ecommerce blog articles delivered right to your inbox. Ecommerce Holiday Marketing Daily IGSS
Stop Missing Out on 99% of Your Website Traffic [SlideShare]
JUNE 17, 2016
Today 58% of ecommerce marketers use educational content , like guides, for pre-transactional conversions, far exceeding offers like coupons and aspirational content. HubSpot. EcommerceThink back to when you visited a website for the first time.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How to Create a Google+ Business Page by Practical eCommerce. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog.
8 Ways to Boost Ecommerce Shopping Cart Conversions
APRIL 6, 2012
The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. I know you're an ecommerce marketer, but some people are just more comfortable using the phone. Connect with HubSpot
The 14 Best Marketing Automation Tools
JULY 12, 2016
2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.
18 Brilliant Examples of Holiday Marketing Campaigns
DECEMBER 14, 2015
Their timing couldn't have been better: I received this email from the dating app Hinge on a Thursday, the night before HubSpot's holiday party -- and the night before many other companies chose to have their holiday parties, too. 9) HubSpot: #HolidayHub.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. The former is what my colleague Susannah decided to do when she recently launched a holiday campaign around a 2015 ecommerce marketing calendar.
How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
JULY 6, 2016
If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. Email Marketing Ecommerce Daily Promo
"Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
MARCH 30, 2014
At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. Fortunately, the folks at BigCommerce analyzed a range of ecommerce sites to provide a broader understanding of what people value when shopping online.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
The Basics of Advertising on Facebook by Practical eCommerce. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce.
5 Useful Ecommerce Applications of QR Codes
AUGUST 17, 2011
However, when used correctly, QR codes can give your ecommerce business expanded reach. Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions. Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business.
12 Tips for Writing Clickable Search Ad Copy
JULY 7, 2016
According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Ecommerce Marketing Data Advertising Daily CanonicalContent creation is an essential part of a marketer's day-to-day job.
Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
FEBRUARY 14, 2011
economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Search engines provide smaller eCommerce stores their biggest opportunity to draw in prospective shoppers.
Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week
OCTOBER 20, 2013
At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! Delight" is a term used all the time at HubSpot. How to Calculate the Lifetime Value of Ecommerce Customers. We all love free.
13 Essential Features for Taking Payments on Your Website
SEPTEMBER 22, 2015
If you're an ecommerce business, a big part of attracting and delighting your customers will be providing them with a stable, reliable, secure, and smooth online shopping experience. If you're a customer but don't have the HubSpot Website Platform, SSL is available for purchase. (To
Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
NOVEMBER 23, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. To see more examples of ways ecommerce businesses have redesigned their websites for the holidays, check out this library of examples on Crayon.co.).
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Social Media EcommerceHave you ever had any formal or informal paid advertising training or education?
Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
NOVEMBER 17, 2015
of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. While the scale of opportunity presented by Black Friday is no joke, many businesses -- specifically ecommerce -- fail to adequately prepare their websites for this uptick in traffic.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. Email Marketing A/B Testing Ecommerce Analytics Daily
Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
SEPTEMBER 9, 2015
When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. If you fully host your website on HubSpot, you'll get it.
4 Trends Impacting Ecommerce Marketing in 2011
FEBRUARY 11, 2011
Free Download: eCommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Connect with HubSpot
4 Ways Amazon's New Facebook Integration Impacts eCommerce
FEBRUARY 7, 2011
So, how will this integration and all other changes as a result of Amazon’s new feature effect social media’s impact on our eCommerce shopping behaviors? Free eCommerce and Inbound Marketing Webinar! Connect with HubSpot
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
8 Ways to Not Get ReTweeted by HubSpot Blog. 4 Rules for Marketing on Twitter by Practical eCommerce. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.
10 Homepage Items for eCommerce Website Conversions
JANUARY 26, 2011
On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Tip: You should consider measuring these 5 eCommerce blogging strategies. Connect with HubSpot
Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
OCTOBER 4, 2013
This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. SEO Ecommerce You may have heard the news by now: Google has rolled out a new algorithm for all search results.
4 Tips for Effective Multi-Channel Ecommerce
AUGUST 16, 2011
ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.
10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
JUNE 4, 2015
This post originally appeared on HubSpot's Agency Post. EcommerceTo read more content like this, subscribe to Agency Post. A study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands.
The Psychology of Choice
JUNE 1, 2015
This post originally appeared on HubSpot's Sales Blog. Three months ago, I packed up all my things and moved out of the city I've lived in for 23 years to work at HubSpot, a company whose existence I'd only recently discovered. Ecommerce Inbound Sales Business Daily
7 Ecommerce Marketing Applications of Humor
AUGUST 1, 2011
Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce. Now that you've taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. 7 Ecommerce Applications of Humor.
Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
APRIL 22, 2015
Note: If you're a HubSpot customer and would like to use transactional emails, you can now request the transactional email add-on. Email Marketing Ecommerce DailyWhen most people think about email marketing, they picture one-off emails sent to targeted portions of their database.