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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing. In summary.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Further, when a customer arrives at your website, it needs to be easy to navigate and find answers. eCommerce systems that deliver personalized recommendations, make checkout easy and secure, and gather data on customer behaviors.

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Eight questions to ask before replatforming your ecommerce ecosystem

ClickZ

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming. They address the realities of the contract-to-development process.

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From zero to one hundred: How zero-party data builds stronger eCommerce customer relationships

Liveintent

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” On its website, Saks offers a Wishlist feature that enables users to save items they hope to purchase in the future. And because of its pure, unfiltered origins, this form of data can be highly valuable to marketers.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. meaning that website visitors came from social directly). And from the perspective of “What channel were people using immediately prior to visiting the website?”

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