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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy.

9 Awful Ways We Push Customers Away

Hubspot

She quickly clicks on the email and goes to your website. She browses for a while, but after spending about 15 minutes checking out various options, she closes the tab and leaves your site. This is a story that all marketers -- ecommerce marketers, in particular -- go through every day.

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. However, the website is just one of several channels—and consumers don’t think in channels, they think in brands.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. You can leave a response , or trackback from your own site.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

7 Ways eCommerce Can Grow Their Email Marketing Database

Hubspot

The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers. Growing Your eCommerce Leads Database for Email Marketing.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

Get These B2B Video Secrets – Before They Self-Destruct!

Vidyard

But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. According to Forbes Magazine, after viewing a video, 65% of executives visit a marketer’s website, and almost 40% call a vendor.

How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

It serves as an excellent way to engage site visitors by crafting material that they're genuinely interested in reading about. As a result, ecommerce businesses have it tough, considering they lose revenue when people don't click over to their site or abandon their cart.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Marketing Action

So first, how do you drive more traffic to your site through social channels? And second, how do you convert these visitors who do end up on your site into email leads and customers? Step 1: Give People a Reason to Visit Your Site.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

Stats 56

Why People Buy Things Online [Data]

Hubspot

Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new.

Buy 56

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

Youtube and video content marketing

Integrated B2B

Youtube is the single largest site on the web for uploading, viewing and sharing video content, but it also happens to be the second largest search engine on the web (after google).

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For an eCommerce site that is easy, it is typically the value of transaction per visit. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Privacy Policy | Site designed by AMAInteractive a div.