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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events.

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Ecommerce trends: Shift to online shopping may be permanent

ClickZ

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. 3) Marketing has more responsibility for revenue. 6) Event marketing is bouncing back for B2B.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app.

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The 22 Best Virtual Event Platforms

Webbiquity

Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. A comprehensive online event platform for conferences, job fairs, trade shows, and training. Pricing: contact vendor.

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Top 5 Mailchimp Integration To Grow Your Business

Outgrow

In fact, they might just make your marketing efforts a child’s play—well, almost. Lightspeed For eCommerce. The marketing features of Lightspeed helps marketing teams make their online businesses searchable. Hence, they started using Lightspeed to replace the old eCommerce system. Loyalty And Referrals With Yotpo.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different. This is why the CMO needs to own all the elements of MarTech that run marketing.

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