Contently

DECEMBER 19, 2018

YouTube creators even started posting longer videos to increase time metrics favored by the platform’s algorithm. This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. In 2018, Quartz redesigned its site , specifically to improve time spent.

Top of Funnel 131

Top of Funnel Lead Ranking Lead Scoring Dwell 131

Martech

JUNE 13, 2022

Facebook groups, Discord communities, online forums, YouTube channels, and other social watering holes. On the other hand, marketers love to dwell and debate over attribution models. It’s remarkable the insights that can be generated with a well-prepared set of questions, a skilled interviewer, and a handful of willing customers.

Marketing Attribution 109

Marketing Attribution Touchpoints Dwell Privacy 109

Martech Advisor

DECEMBER 19, 2019

For many how-to queries, Google displays YouTube videos as featured snippets before the rest of the organic results. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time. High search CTR and dwell time are essential for rankings. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Stevens & Tate

DECEMBER 17, 2020

The companies mentioned above are looking at city-dwelling millennials who love to travel and value convenience. For example, a makeup company may send over free samples to a YouTube beauty guru. All these brands are itching to reach the same costumer base. Influencer marketing entails identifying influential individuals in a space.

Ad Building 52

Ad Building Dwell Brand Identity Branding 52

ClickZ

APRIL 16, 2020

A study also revealed that AR experiences can bring about dwell times of over 85 seconds, interaction rates increase of 20%, and click-through rates to purchase of 33%. A YouTube video showcasing the AR technology was able to garner over six million views. How to inculcate AR into a business action plan. Conclusion.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

seo.co

FEBRUARY 8, 2022

Post the video on your YouTube channel for some extra social media authority, and embed the video into your blog. Gamification increases website dwell time and enhances user stickiness. High-quality video production takes expensive equipment and technical skills, but putting together a basic monologue-based video is painfully simple.

SEO 98

SEO Content Dwell Advertising Mediums 98

Hubspot

JANUARY 24, 2018

80% of marketers say video has increased dwell time on their website. We asked our respondents about all sorts of different platforms and techniques -- YouTube, Facebook, interactive video and more. 76% say it helped them increase sales. 47% say it helped them reduce support queries. 76% say it helped them increase traffic.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Kevin Indig

AUGUST 7, 2023

I'd never heard of you before but had to learn more." You can significantly uplevel your users’ perception through influencers, trust badges and testimonials.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Biznology

JUNE 13, 2014

For more on emotional branding, including insights on brand trust and other branding trends, go to YouTube for an interview of me by Tim Powell. .” It may seem like a contradiction in that by knowing more about our customers’ habits and behavior (for both B2C and B2B), we should be able to deliver better value.

Brand Identity 80

Brand Identity Branding Dwell Internet Marketing 80

Outbrain

DECEMBER 23, 2019

Outbrain Scroll-To-Watch outperformed YouTube on both completion rates and dwell time. Here’s another case in point: a leading TV streaming service used Scroll-To-Watch video ads to boost awareness and engagement KPIs. Focused Calls to Action.

Advertising Agencies 46

Advertising Agencies Advertisements Advertising Trends 46

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Popular free options include sites like YouTube and Vimeo. The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Hubspot

AUGUST 12, 2015

This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success. To illustrate the inherent flaw of vanity metrics, we at ad agency Solve created a four-minute blank white video and uploaded it to YouTube. Oh, the dwell!

Video Marketing 28

Video Marketing Advertising Agencies Dwell Paid Search Agency 28

Moz

APRIL 9, 2020

Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips. If now isn’t a good time for your brand to invest, get something up on YouTube and embed it on your website.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Outbrain

JULY 8, 2018

The campaign was a huge success: +335% dwell time on Ireland.com, +67% increase in pages per session, and 33% drop in bounce rate compared to display ads. For example, if you are selling tours to Ireland, why not target Game of Thrones fans with an article titled “Follow the Game of Thrones Film Shoot in Ireland on a 4-Day Trail ”?

Paid Search Agency 46

Paid Search Agency Ads Mobile Advertising Brand Identity 46

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Popular free options include sites like YouTube and Vimeo. It’s a win for visitors and page owners alike. There are a ton of video hosting options , ranging from free to enterprise-grade solutions.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Optinmonster

JANUARY 4, 2024

” In addition to optimizing for medium tail keywords, RankBrain looks at: Dwell Time: how long a visitor stays on your site (over 3 minutes is a good dwell time). Reduce Bounce Rate and Increase Dwell Time 5. Click-Through Rate: percentage of searchers who click on your search result 2. Craft engaging intro paragraphs.

Traffic 105

Traffic SEO Tips Dwell 105

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. It looks specifically on user experience signals (UX signals), which includes: Organic Click-Through-Rate Dwell Time (Time-on-site) Domain Authority Bounce Rate Pogo-sticking (when people quickly leaves a web page and return back to the SERPs).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube is fast becoming as saturated just as Google already is, so get started now: More videos are uploaded to YouTube in one month than the 3 major U.S. Is it on LinkedIn?

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

MAY 24, 2023

A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most. 8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads. YouTube still reigns supreme as the primary ad space for video ads.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Optinmonster

APRIL 23, 2020

Dwell time : how long visitors stay on your site after they’ve arrived. And for other awesome tutorials, head over to our YouTube channel. These include: Click-through rate : the percentage of people who click to visit your site after an entry comes up in search results. Either way, we’d love to hear from you.

Lead Ranking 141

Lead Ranking Lead Scoring SEO Keywords 141

Optinmonster

FEBRUARY 9, 2021

Even without hiring a developer, you can use Smash Balloon to add custom Facebook feeds, Instagram feeds, Twitter feeds and YouTube feeds to your WordPress. You can also use Smash Balloon to combine your Facebook, Instagram, Twitter and YouTube feeds and display them as a single social media feed on your website. Feeds for YouTube Pro.

Youtube 76

Youtube Dwell Display Social Media 76

Optinmonster

FEBRUARY 15, 2024

YouTube is the world’s second-biggest search engine, trusted by many to deliver reliable information. With Smash Balloon, you can easily embed a Facebook, Instagram, Twitter, or YouTube feed anywhere on your WordPress site. You can boost your visibility even more by including videos in your content mix.

Social Media 90

Social Media SEO Media Lead Scoring 90

Single Grain

AUGUST 30, 2019

Because it’s so thorough, it pushes the actual search results way down, below YouTube video results and the “People Also Ask” section. . We added it to some of our content, and it increased dwell time on our website by 19%. And dwell time is an important factor for SEO.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

Single Grain

FEBRUARY 19, 2020

Dwell Time : How long a user spends on your site. However, the platform to trust is YouTube as it is entirely video-oriented, so it provides long-term engagement, unlike the other more diversified platforms. The Complete Guide to YouTube SEO. Bounce Rate : How many users leave your website immediately after arriving.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

DECEMBER 30, 2019

As Brian Dean explains in this article , identify a set of topics and then enter them one by one into Google (to see Google's autosuggest) and into YouTube (to see YouTube's autosuggest): Find keywords that result in more clicks than searches as discussed in this article by Nick Eubanks. The Complete Guide to YouTube SEO.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Single Grain

FEBRUARY 15, 2022

Step 4: Embed a YouTube Video Where Appropriate . Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. Dive Deeper: How to Implement Internal Linking for SEO (Step-by-Step). For example, we used a video called ??

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

NOVEMBER 14, 2023

Marketers will want to find ways to “rank” their brand among these generative AI platforms given how much audience opportunity dwells there. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52

seo.co

OCTOBER 11, 2021

YouTube Overview A general overview for marketing on YouTube. YouTube Research How to perform basic YouTube video marketing research. YouTube SEO SEO for YouTube videos on Google. Prep & Upload Preparing and uploading videos to YouTube. The future of SEO is video, including video dwell time.

SEO 98

SEO Video Marketing Promotion Optimization 98

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. 80% of marketers say video has increased dwell time on their website. The Complete Guide to YouTube SEO. The Ultimate Guide to YouTube Advertising in 2020.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Delivra

JANUARY 16, 2019

In fact, the optimal “dwell time,” or amount of time a searcher is on your page, is over 3 minutes. And dwell time has become even more important than backlinks in ranking your content high in search results. Google owns YouTube, so it’s no surprise they’d give their protégé pride of place among those rankings.

Lead Ranking 61

Lead Ranking Lead Scoring SEO Dwell 61

Outbrain

DECEMBER 30, 2019

YouTube was one of the first platforms to offer six-second ads. YouTube relies on in-stream ads , for example. We’re talking significantly better results for completion rates and dwell time. YouTube recently announced opportunities for marketers to display their video ads with “edgy” creator content.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

JULY 30, 2019

So if your SEO is failing, check your site dwell time. Including videos, images and charts as well as taking advantage of white space will help increase the user experience (which, in turn, improves dwell time). SEO is about more than onsite tricks and inbound links. Optimize Your Headlines. Can you offer them free content marketing?

SEO 89

SEO Long Tail Marketing Lead Ranking Lead Scoring 89

Valasys

JANUARY 2, 2020

times more likely to watch a YouTube video compared to reading a book. Advertising on YouTube is an easy, cost-effective & an operative method to serve your products or services in front of targeted prospects. Video marketing will continue to be the most important marketing trend for the next 5 – 10 years.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Moz

OCTOBER 21, 2019

From an opportunity standpoint, you can optimize your YouTube and video results to be eligible to appear in PAAs. Since I am not focusing (sadly, for some) on content strategy with this article, I will not dwell on the topic too much. This new feature allows us to jump to the portion of the video that answers our specific query.

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Vidyard

OCTOBER 27, 2019

But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook , LinkedIn , Instagram , and Twitter. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65