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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

However, you can’t dwell on your strategy and stop executing it because it’s not perfect. Much of this comes down to accountability and transparency. Rather, so many things, internal and external, influence it. Just consider the pandemic impact. This global health crisis changed the message and strategy for basically every company.

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5 Tips to Help You Find Your Brand Voice

Navigate the Channel

Emphasize Your Distinctive Qualities: Instead of dwelling on what you share in common with others in your industry, focus on highlighting your unique qualities. Communicate Changes Transparently: If you make significant changes to your brand voice, communicate these changes transparently to your audience.

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Why User Engagement is The New SEO

Oktopost

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time.

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Measuring the Invisible: The Truth About Marketing Attribution

Martech

Legislation like GDPR continue to create more obstacles towards the transparency and tracking required for attribution to succeed. On the other hand, marketers love to dwell and debate over attribution models. Users are fighting to protect their data privacy and the tech giants like Apple and Google are responding accordingly.

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6 Things You Can Do to Better Support Agency Clients Right Now

BenchmarkONE

Be Proactive and Transparent. Celebrate their milestones (unprompted) which will help them take time to celebrate their successes instead of dwelling on anything negative that may be going on. . A simple check-in can do a lot for your clients, and sometimes they just need someone to talk to.

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Is a Blog Just a Container?

B2B Memes

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? Readers expect more immediacy, more transparency, more injection of the self, and more interactivity in their news content. I don’t think that means you can’t practice journalism in a blog.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

Transparency and creativity are the only way this model with thrive. We also are seeing native ad platforms like Syndicate beginning to bring transparency to native ad pricing, which may very well be the first step required as this market matures. It’s about the content being just as indigenous as the readers who dwell there.