Dwell Time is the SEO Metric You Need to Track

Hubspot

This morning, I made a quick Google search. This process took me through to the bottom of the page until I refined my search and started the process again. I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. What is dwell time?

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Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Focusing on text search. While text search remains important, it’s no longer the only search method.

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LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings

Valasys

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. Importance of dwell time.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Google has evolved from being a search engine to an answer engine.

15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. Think of SERPs like a market.

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Why SEO for Lawyers Can Make or Break Your Case

Go Beyond SEO

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. About 75% of online consumers say they never bother to go past the first page of search engine results. You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time.

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Why SEO for Lawyers Can Make or Break Your Case

Go Beyond SEO

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. About 75% of online consumers say they never bother to go past the first page of search engine results. You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time.

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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly.

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

This means that advertising with Google Ads will not have an impact on your organic search rankings. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Search Engine Marketing SEO

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. SEO changes every day because Google and the other search engines are constantly updating their algorithms. If you aren’t addressing your users’ burning questions, don’t expect Google to show your page in the SERPs. NOW UPDATED!

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The biggest change to SEO next year is going to be the growth of voice search. 50% of all online searches will be voice-based by 2020. With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results. If you’re not worried yet, let me lay it out for you: When voice search overtakes text search, only one search result will matter. How to Optimize Your Brand for Search Engines.

Marketing in a New World (Part 1 of 5)

Bluetext

If these statistics aren’t convincing enough, it’s also important to keep in mind that Google gives priority to mobile-friendly sites by ranking them higher in search results, positively impacting your SEO. Optimize for Voice Search.

SEM 31

Website Design: 7 Tips for Balancing SEO and UX

Bluetext

If these statistics aren’t convincing enough, it’s also important to keep in mind that Google gives priority to mobile-friendly sites by ranking them higher in search results, positively impacting your SEO. Lacking a mobile-friendly experience can negatively impact your website’s ranking, whereas sites that are mobile responsive will often receive a ranking boost, even for searches on a desktop. Optimize for Voice Search.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Optimizing for search engines shouldn't be your main focus anymore.

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What are the Core SEO Trends and Strategies to Focus in 2020

Altitude Branding

In order to beat the competition in the online market, we need to re-think and update our content and SEO strategy as per the ever changing updates of Google search engine. Implement Voice Search SEO. Enhance Dwell Time on Website. Implement Voice Search SEO.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Optimize for Voice Search. Understand Search Intent.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Understand Search Engine Ranking Factors.

Google Page Experience: Why Google Page Experience Matters for SEO & How to Improve it

seo.co

It’s not about your personal feelings as you scroll through the search engine results pages (SERPs). Google Page Experience is a new update – a ranking signal that’s being incorporated into Google’s search algorithm. Dwell time.

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Rank Higher in Search. Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. contain at least one video, as reported by Search Metrics.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices.

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Everything You Need to Know About Micro Conversions

Sharpspring

Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Longer dwell times show that your content is relevant and engaging. Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Search engine optimization (SEO) impact. Assisted Conversions” measure the number of conversions that a channel like organic search assisted with during the customer’s journey. Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses.

What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Know Your Influence: Success Signals to Watch in 2019

BuzzSumo

Companies are constantly investing time and money into boosting the organic traffic they are able to earn from search engines. In recent years, many companies that once dominated SERPs (Search Engine Result Pages) have lost business to companies that wield far greater influence over their industries. As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results. Website traffic is an obvious example.

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How to Do SEO in 2020 [Full Guide]

flux.la

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. On how does your web site appears on the first page of search engines is where the magic of SEO comes in.

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How to Optimize Content for Maximum Traffic in 2021

Scoop.it

With over four billion daily searches, Google continues to dominate the search engine market in 2021. More than that, its first SERP page is enough for 90% of users to find the desired results. As you know, search intent is the reason behind a user’s search.

Voice Search in Healthcare: What it Means for SEO

EMagine B2B Blog

The Emerging Role of Voice Search in Healthcare. Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the answers to more than one billion searches conducted per month. Voice search has grown 35x since 2008 and it is predicted that by 2020, 50% of all searches will be voice searches. Voice search is here and it is growing each day. The above graph shows healthcare is the second most active industry for voice search.

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

IBM has an algorithm that delivers superior purchase recommendations compared to six other recommendation engines on the market. For companies to have plans that cater to the evolving needs of today's society, they must seriously consider the user intent of voice searches in 2019 and beyond. When they're using voice search, many people may be out and about while on their phones. Google's RankBrain engine notices that and makes the content rank highly.

Top 10 PPC Trends for 2020

Valasys

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on.

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10 Tips To Accelerate The Growth Of Your Business

Altitude Branding

Take advantage of traffic in the organic listings with a ranking on the first page of search results. Push your site to the top of the SERP’s by incorporating the following tips and strategies that will give your website more ranking ability to drive more traffic. Establish search intent. Optimize for SERP features. This will restrict rankings when search engines see two or more pages competing with each other. Establish search intent.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

Enterprise SEO can be defined as a set of search engine optimization strategies aimed at improving the organic presence of a large enterprise. Branded searches are common throughout the customer journey. Branded searches return a mix of results.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Low dwell times. In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. Who keeps moving your SEO cheese? Blame Google. Blame Bing. Blame that algorithm thing.

Mobile Responsive Websites for Financial Advisors: Best Practices

FMG Suite

This demand, combined with the fact that 88% of consumers who search for a local business via mobile call or go to that business within 24 hours, means lots of local traffic for savvy financial advisors. Responsive websites have a greater likelihood of ranking high in search engine results pages (SERPs) in large part due to their ease-of-use on mobile devices. AMP + RWD = A New Era for Mobile Search.

8 Ways to Use External Links to Improve Your SEO

Single Grain

“Nofollow is a method (introduced in 2005 and supported by multiple search engines) to annotate a link to tell search engines ‘I can’t or don’t want to vouch for this link.' First, increased dwell time shows Google that your pages are quality.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

80% of marketers say video has increased dwell time on their website. Search engines prefer to see multimedia on a page, so video helps with SEO. Both search engines and social media know that videos have a high engagement rate (which is why they reward it), so that should be enough to convince you to use video in your digital marketing strategy. Landing pages with video are 53% more likely to rank on page one of the SERPs. NEWLY UPDATED!

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The 7 Most Important Ranking Factors in 2019

Single Grain

2) Dwell Time. If Google sees that people aren’t spending much time on your website , they will think your result isn’t useful: We include dwell time on here as a major ranking factor, though it is only relevant if your page already ranks within the top ten. Technically, Google does not claim that dwell time is a ranking factor, though they have stated that they are using machine learning to determine what the best results for the user are. Why is dwell time important?

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