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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. However, you can’t dwell on your strategy and stop executing it because it’s not perfect. Image: SEMRush. It never will be.

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FIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media

Biznology

An article on whether eating eggs is healthy brought in a million page views and had an average dwell time of five minutes, which is content gold. It might be time to eliminate these words entirely from your marketing lingo, have the language reflect reality more closely and perhaps get more reporters’ attention too.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. What Exactly Does “Creating Video Content” Mean? But what exactly qualifies as video content? Nowadays, you can record a great video in a matter of seconds on your handy-dandy smartphone.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Dwell time is a significant indicator of relevancy and quality, so webpage designers should aim for visitors to remain on a website for as long as possible. These tools keep users engaged.

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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. First-Party Intent Data: Did you know?

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

Every year since 2015, Wyzowl has revealed its annual video marketing report. 87% say video marketing has increased dwell time on their website. A recent survey indicates that actions such as likes, shares, comments, and clicks are highly cherished. Video marketing has undeniably been a dominant force over the past decade.