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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Low dwell times. Yes, that is ‘pure’ journalism — but it contains so many lessons about what search engines will be looking for.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank. It could be that PageRank is not lost through outbound links. 4) Don’t Use the Nofollow Tag.

PageRank 140
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

New sites naturally have lower domain authorities, which make it harder to compete with established sites that are trusted by and prioritized in search engines. Domain authority measures the potential ranking strength of an entire domain on search engine result pages.