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2018’s Content Metric of the Year: Time

Contently

The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. The click is better than the impression.

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B2B Appointment Setting Tips And Strategies

Only B2B

It’s critical for a business to succeed in the B2B market by cultivating long-term partnerships with other businesses through B2B appointment setting via quality leads. During a B2B meeting, you’ll need to explain why your product or service is better than the competition and why your company is the ideal partner.

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8 Effective Ways to Reduce Email Bounce Rate

SalesIntel

So instead of dwelling on why it happened, a better solution would be to think of ways to fix and reduce your bounce rate. When emails bounce, it’s a lose-lose situation for both you and your client. What is Email Bounce Rate? The account has been disabled. There are server issues. The recipient has blocked you from their email list.

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4 Challenges About Data Collected From Your Content

Atomic Reach

Email opt in rates - Some businesses may want prospects to opt into their email list to receive offers or to get access to more content. Email opt in rates - Some businesses may want prospects to opt into their email list to receive offers or to get access to more content. What can we improve with our content marketing?

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5 Tricks That Will Magically Get Prospects Interested in You

Hubspot

Now all you need to do is answer some questions, get in front of the right people, and make sure they opt for you over the competition. I’ve always found it far more instructive to focus on what went well and try to replicate specific successes, rather than to dwell on mistakes. How to Earn Your Prospect's Interest. Sell the dream.

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Video Advertising Trends for 2020

Outbrain

Let’s see what they are all about: Click-to-Watch is a 100% opt-in and interactive video solution created to drive consideration and action without disruption. By 2019, 87% of marketers were using video in their toolbox. And video is proving its bottom-line value, with video marketers generating 66% more qualified leads per year.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

While they lack the scale to collect huge amounts of data, they can also require opt-in and consent from their users in order to traffic their sites. . With access to timestamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece – not just a site visit. .