2018’s Content Metric of the Year: Time
Contently
DECEMBER 19, 2018
The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. The click is better than the impression.
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