How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

If I’m Gaiam, I’m happy with that spot on Google, but when you ask Alexa the same question, you get directed to wikiHow’s How to Meditate for Beginners. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. And dwell time is an important factor for SEO.

E-Commerce: Build the Perfect Category Page

Brightedge

Faceted search (by price, color, size, etc.) – enables shoppers to narrow the contents of the category page to better identify options that match their requirements; helps search engines understand the context of your page and how the user can navigate it; helps build long tail keyword relevance.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Dwell Time : How long a user spends on your site. In other words, you have to hit those long-tail queries and, most importantly, ensure that your content is ranked in the top three spots for those queries. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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Integrated Marketing: 10 Digital Campaign FAQs You Must Know

TrueInfluence

This will help with spotting bots. The highest correlation to conversion was if the user dwells on the ad or interacts with it. When creating content using keywords, it’s better to have a few solid, long-tail topics than a bunch of broad ones. Want to make sure everyone on your campaign team is on the same page? Share these FAQs with colleagues to help everyone understand where your demand gen pipeline comes from and how.

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Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Equally, a poorly optimized website will likely have a lower dwell time. These non-branded, long-tail keywords are gold dust to an SEO team.

5 Things We’ve Done to Increase Our Organic CTR by 300%

Marketo

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. Brian Dean has nailed it: “If your website is getting clicked on like there’s no tomorrow, why would Google keep it buried in the #9 spot?”. Our marketing team at Chanty was surprised to notice some of our articles around long-tail, low-competition keywords receiving a natural ranking boost with no additional efforts from our side.

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Website Design: 7 Tips for Balancing SEO and UX

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Because of the Google Speed Update , Google won’t prioritize your website to users if it will take too long to load. Voice search is meant to be a faster, more convenient way to get information, and if your website takes too long to load, it is less likely to be returned for a voice search result.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Low dwell times. This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. Who keeps moving your SEO cheese? Blame Google. Blame Bing.