Remove long-tail
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Low dwell times. This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. Keywords have long been the focus of many digital marketers. Use rel=”nofollow” on links when you don’t want to pass PageRank. High bounce rates.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” Well, no more!

PageRank 140
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. Google notices this.