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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc.

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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

.” They can then use keyword research tools like Google Keyword Planner to see how frequently these keywords are searched and identify related keywords that they may have missed. Moz Keyword Explorer – A keyword research tool that provides detailed insights into search volume, difficulty, and opportunity for each keyword.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

91% of businesses use video as a marketing tool in 2023. 87% say video marketing has increased dwell time on their website. Mainstream video platforms like YouTube, LinkedIn, Instagram, and Facebook are expected to remain at the forefront of video marketing plans. 95% say video marketing has helped them increase brand awareness.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Essential LinkedIn video metrics . LinkedIn prefers native content that keeps users on the platform. Click-through rate.

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The State of Video Marketing in 2018 [New Data]

Hubspot

81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims: 97% of marketers say video has helped increase user understanding of their product or service. Not so much.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Middle-of-the-funnel: What are the features of a marketing automation tool? By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time. High search CTR and dwell time are essential for rankings. Tell us on LinkedIn , Facebook , or Twitter. Diversify Your Content Mix.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

, or you can plug a URL into a new tool and have it tell you what it thinks. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Indispensable Grading Tools to Fine-Tune Your Marketing.