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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

90% say video marketing has helped them generate leads. 87% say video marketing has increased dwell time on their website. With over 90% of individuals wanting more brand videos in 2023, video has become crucial for brand visibility and lead generation. 91% say video marketing has helped them increase traffic.

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

The tie to lead generation is top on the list. While lead generation is critical, in B2B markets, the full realization in how SEO impacts sales and revenue can take long periods of time. I’m not going to dwell on the reasons why this is a bad idea. Keyword Visibility. Final Thoughts.

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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. Embrace intent data and transform your lead generation strategy! For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”.

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Why Bridging the Gap Between Sales and Marketing Is More Important than Ever

BOP Design

Sales and marketing teams can use a platform like Google Docs or Dropbox to better collaborate, perform lead attribution , with the end goal of optimizing lead generation tactics. To help with lead enation tactic innovation, regular sales and marketing conversations should still be scheduled even if there is no formal agenda.

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2018’s Content Metric of the Year: Time

Contently

This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. Lincoln writes for digital marketing agency Ignite Visibility , “Longer dwell times are better for business. Average time spent. ” Average finish/scroll depth.

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Why SEO for Lawyers Can Make or Break Your Case

Go Beyond SEO

You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. Sites with higher dwell times are recognized by Google and other search engines as providing useful, relevant information. So, they rank higher than those that have lower dwell times.

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B2B Appointment Setting Tips And Strategies

Only B2B

Over the phone or by text, leads might smell discouragement, so keep the conversation light and professional. Instead of dwelling on a lost lead, concentrate on the next one and learn as much as you can from your mistakes. SDRs who are successful recognize that nurturing leads takes time. Practice Patience.

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